HUMAN RESOURCE

How Positive Corporate Culture Can Accelerate Your Growth in 2023
45 min

Achieving business growth and customer satisfaction in an uncertain economy isn’t easy – but positive corporate culture and strong employee engagement can help humanize and future-proof your marketing strategy. Who doesn’t want that?​​​​​​​

Who doesn’t want that?​​​​​​​

Join the conversation with industry leaders as we explore creative and practical ways to grow a more positive corporate culture, achieve stronger brand loyalty, and improve marketing success.

Key Takeaways:
  • Strategies to inspire leaders throughout the organization to focus on culture and employee engagement
  • How to decide what initiatives to deploy so they bring the most value to your employees
  • Examples of your most successful culture initiatives and how they were brought to life
  • Tips to track success of the culture-based initiatives
Meet your hosts
Laurie Flanders

VP of Strategic Sales, Sogolytics

While Laurie considers herself an advocate of all feedback, her years of experience in the credit union industry have sharpened her understanding of how experiential data can help to improve the financial services industry.

Lynsey Thrash

HR Supervisor, Gulf Winds Credit Union

Lynsey has been with Gulf Winds for 10 years and, prior to her current role, held the titles of Teller, Member Service Representative, Administrative Assistant, and HR Coordinator. She has been in Human Resources for about 8 years and loves helping her team members by providing them with benefits and support that helps them reach their full potential.

Kathy Scarborough -
BA, MBA, CCUE

​​​​​​​VP of Marketing, All In Credit Union

Kathy Scarbrough is Vice President of Marketing for All In Credit Union, an organization with $2.6 billion in assets and 161,000 members. Throughout her career, Kathy’s strategic insights and creative solutions have increased loans, deposits, and membership, all while engaging employees to perform at their best by providing exceptional member service. As a credit union veteran with more than 25 years in the industry, Kathy offers a wide variety of demonstrated successes along with a high level of expertise that is backed by her undeniable passion for excellence.

Don’t miss this roundtable discussion with Marketing and HR leaders from Sogolytics, All In Credit Union, Gulf Winds Credit Union, and more.


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