CUSTOMER EXPERIENCE

CUSTOMER LOYALTY
IN BANKING:

From Detractors to Promoters in 6 months
45 min

As a financial industry executive, you recognize lower- and higher-value customers for your business. High-value customers typically use a variety of banking products, maintain higher account balances, and are satisfied, loyal customers who enthusiastically promote your products and services to others.

Do you measure NPS and know what percentage of your customers are promoters? Do you know how much more value they bring to your business compared to passives or detractors? Do you know what it might be worth to turn another 10%, or even 20%, of your customers into high-value promoters?

Join the webinar to hear how our bank and credit union partners use data-driven approaches to yield tangible growth by successfully turning detractors into promoters and improving overall customer loyalty.

Key Takeaways:
  • Understand NPS methodology to identify detractors, passives, and promoters
  • Why focus on detractors: lessons from our financial industry clients
  • How to use customer feedback data to estimate the impact of planned actions on customer loyalty
  • Proven 5-step methodology to turn detractors into promoters in 6 months
Meet your hosts
Haris Azmi

Chief Revenue Officer, Sogolytics

As Chief Revenue Officer at Sogolytics, Haris Azmi has used his wide range of experience to align sales and marketing with product development to deliver solutions that customers value. He leads a team that focuses on discovering high-impact revenue growth activities and pursuing them from conceptualization to execution.

Natasha Safronova

Director of Product Marketing, Sogolytics

Natasha is a customer advocate with experience helping organizations across multiple industries to better understand and engage their audience — prospects, customers, and partners.

Don’t miss this opportunity to learn what’s working for so many banks and credit unions nationwide!

Register Now
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