SURVEY TEMPLATE

Image Choice Survey Template

A highly effective product concept test relying on product/brand images to gauge market appeal, the Image Choice Survey is valuable for determining your target market’s opinions regarding the look of your product iterations. The survey also captures respondents’ perceptions through carefully-worded phrases that help assign overall themes to each image.

CATEGORY
Market Research
TIME TO COMPLETE
5 minutes (approx.)
NO. OF QUESTIONS
14
Understand your employees better

One of the biggest concerns companies face is launching products that the market doesn’t like. When you’re working on a product concept, getting early feedback from your target audience can be invaluable.

A well-designed product concept test can reveal important insights into your customers’ needs, wants, and preferences. Sogolytics’s Image Choice Survey helps you accurately gauge your audience so you can design better products, mitigate the risks of a poor design, and give stakeholders the peace of mind that a design is or will be effective – all before it goes to market.

The Image Choice Survey lets you upload your concept designs so consumers preview image options side-by-side. Respondents are asked to rank their image choices, and explain their top choice, so you can also learn why certain concepts are favored over others.

Benefits of Image Choice Surveys
1.Capture market sentiments about the upcoming product launch
2.Understand which factors impact product perception to ensure you focus on what really matters to your customers
3.Implement data-driven insights for product launch success
How to use this survey template?

Once you sign in to your Sogolytics account, simply select a template from the bank to get started. Edit, add, or remove questions as per your needs, and create the survey you need easily.

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FAQs

How does a survey template work?

A survey template is a professionally designed questionnaire designed to meet the specific goals of the identified project type. The structure, questions, and answers have been carefully developed to enable users to connect with the right audiences to achieve the appropriate purpose. This template is already built and waiting within the Sogolytics platform, saving time in both the generation of ideas and actual development of the survey. Survey templates also provide a source of inspiration for those uncertain where to begin or seeking guidance and new insights on existing projects.

Can I customize a survey template before I launch?

Yes! While a template provides a solid starting point, most users will choose to customize the survey template before launching. Customization may include adding or removing questions or answers, modifying text, and revisiting logic, pre-population, or other functionality. Visually, a template may also be customized to reflect the appropriate branding, such as a logo, colors, and styles.

How can I get this survey template?

If you don’t already have a Sogolytics account, click “Try This Template” below. You’ll receive a copy of the template in your inbox and you’ll also complete sign-up for a free Sogolytics account. When you log in to the account, the template will be ready and waiting for you to get started.

Where can I find survey templates in my Sogolytics account?

If you already have a Sogolytics account, you’ll find the Template Bank on the home screen when you log in. You’ll also see the option to start from a template every time you create a new project. Create a project on the home screen, from All Projects, or while you’re working on another project. Interested in just a few questions from a specific template? Add them to the Question Bank in your account and re-use them when and where they work best.

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