Build your CX Project

SogoCX offers advanced options to ask your customers the most pressing questions, gather feedback, and analyze results to drive meaningful action.

If this is your first project, review design basics first.

Then, consider your CX priorities as you build.

• Group related metric and driver questions across projects by adding Tags.
• Keep each customer questionnaire short and engaging. Use logic to display only relevant questions and improve the experience by entering any known data with pre-population.
• When you’re ready, build on the basics with CX features like metrics questions that help you measure customer loyalty, satisfaction, and perceived effort.
• Create your own metrics to study the aspects of your customers’ experience that matter most to you – like service, value, or professionalism.
• Then, learn more about the variables that impact these metrics by including Key Driver and other rating questions that dive deep into customers’ experience and perceptions.