- Ready-to-use survey templates
- Powerful branching logic
- Complete control of branding
- Intuitive drag-and-drop interface
- Quota Management
- Available anonymity for participants
- 50+ question types
- Quiz and Poll tools
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Reach survey participants through:
- Fully customized email invitations
- SMS invitations
- Social media channels
- Website links
- QR codes
- Test and collaborate on surveys in real time
- Use our optimized email server to improve email delivery
- Automatically remind and thank survey participants
- Design web, mobile, and tablet-optimized surveys
- Target specific demographics using online panel services
- Analyze and track survey participation
- Set rules based on survey responses
- Embed surveys on websites
- Track participation trends
- Segment and compare responses
- Generate powerful statistical reports
- Customize data visualization
- Share real-time report links
- Download presentation-ready PowerPoint reports
- Export data in Excel, Word, SPSS, and more
- Salesforce
- Zapier
- API
- Google Analytics
- Hubspot CRM
- Slack
- Asana
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Create Online Surveys with Our Free Survey Maker: More Than Just a Tool
Our online survey maker’s intuitive interface makes it easy to create surveys with advanced question formats and polished designs that engage participants and elicit valuable insights. When you use Sogolytics, you’re not just accessing a tool—you’re gaining a partner in your data collection journey. Our platform is designed to help you create online surveys that deliver meaningful insights, whether you’re a small business owner, a market researcher, or an HR professional.
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Our secure and versatile online survey maker gives you the best foundation to build smart solutions that meet your needs. From online questionnaire maker to distribution tool to reporting success, we've got you covered!
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5 Essential Tips to Create Online Surveys That Deliver
Data can (and certainly should) have a huge impact on the decision-making process of every organization. Better data can lead to better decisions. That’s why it’s critical to create online surveys that ask the right questions, engage participants, and encourage higher response rates. The next time you’re looking to create a survey online, make sure you design it to deliver authentic, actionable results by keeping these key points in mind:
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Identify your purpose: From design to distribution, your survey decisions should be based on your goals. Without a clear purpose in mind, your question will be vague, and the answers even more so. Understandably, nobody wants to take “a quick survey” that turns out to be confusing. Determine your core aim and use this focus to guide decisions about what type of questions to include, who to target, and how to best connect with them. Using a free survey maker can help streamline this process and ensure your goals are met effectively.
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Create awareness: No matter how amazing your survey creator is, getting the word out is still a crucial first step. If participants never hear about your survey, they won’t take the time to read or respond to anything you share. Build on your existing communication strategies and let your target audience know why they should care about this survey. From social media to real world interactions, spread the news and encourage participants to take a quick survey! And while you’re at it, don’t forget to highlight any additional incentives for participation, such as coupons or promotions.
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Plan for perfect timing: Timing is everything. What else is going on in the world that might impact your survey? Think about the big picture first. Avoid holidays and other common vacation breaks, of course, but don’t forget to consider internal scheduling priorities, as well, such as budget cycles, grading deadlines, and performance evaluation cycles. Also, pay attention to the little details, like what day and time will best suit your participants. Once you have these details down, all you need to do is create surveys that grab your audience’s attention and send follow-up reminders to those who don’t respond. Also, while you’re at it, track participation trends to find out what distribution strategy will work best next time.
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Keep it short: Nobody has extra time to spend answering irrelevant questions. Cut your survey down to the need-to-know minimum. Longer surveys lead to survey fatigue and hike up the abandonment rate, providing you with less actionable data. Choose an online questionnaire maker that offers advanced options like survey skip logic, data pre-population, and more to enhance engagement, keep participants involved, and improve your response volume and quality.
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Create quality content: It’s not just what you say, but how you say it that makes the difference between an invitation that captures someone’s attention and one that’s ignored as junk email. Use captivating imagery, simple and succinct language, and be sure to proofread everything! Also, while enthusiasm is great, too much of it can be distracting. For surveys, avoid using language that may be confusing or easily misinterpreted. For email invitations, consider the subject line and the content itself, and follow email writing best practices to increase participation. Make each invitation personal, customized, and engaging.
How do I create a simple survey?
If you’re looking to create an online survey easily, you need to first begin by identifying your goal. What will your survey aim to accomplish? Perhaps you want to get feedback on a recent event or want to conduct a small research experiment. Once you understand the purpose, you will be able to understand which survey creators can truly aid you in your quest. Next, you can start by exploring a free survey maker tool like Sogolytics. We offer a lifetime free basic plan as well as a free trial for our Plus, Pro, and Premium accounts. Based on your aim, our array of features can help you create more powerful surveys to get the answers you’re looking for. Explore our feature list, select your plan, and you’re ready to get started with creating an online survey to meet your needs!
What are the basic types of questions used in a survey?
There are a variety of question types that can be used in a survey. It entirely depends on the purpose. If you’re looking to better understand your audience, perhaps you would include demographic questions, whereas if you’re looking to get a quick and easy estimate from participants, for example, “How happy were you with your experience?” you might consider opting for a simple rating scale question. You can also use a multi-select question type if there are numerous answers to select, or an open-text question which allows participants to answer questions in their own words. These are just a few of the options our online questionnaire maker includes to allow you to create engaging and interactive surveys to increase participation rates.
How many questions should a survey have?
This entirely depends on the purpose of the survey. For example, an annual employee performance review survey will be far more extensive than a quick customer call follow-up. But the general rule is, the shorter the better. That’s why it’s important to identify your primary survey goal, and then stick to it. Any question that can be avoided should be. This makes it easy for participants to complete a survey without feeling the dreaded survey fatigue!
What if I need help while creating my survey?
Sogolytics provides comprehensive support to help you every step of the way. Whether you’re using our free survey maker or a premium plan, our support team is available 24/7 to assist you. You can also access our extensive knowledge base and tutorials to learn how to create online surveys efficiently.
How do you ask someone to fill out a survey?
If you’re trying to encourage potential participants to fill out your survey, here are some tips to keep in mind. Create a catchy email with the value proposition in the headline itself. Personalize your communication where possible, especially if you’re sending out an email or an SMS invitation. Don’t just stop at one email, send reminders to non-participants. Promote your survey on social media platforms. Offer incentives for participants to increase participation.
Can I customize the design of my survey with a free survey maker?
Absolutely! Sogolytics offers extensive customization options that allow you to create surveys that reflect your brand’s identity. From custom logos to personalized color schemes, you can design your survey exactly how you want it. This level of flexibility isn't available with our free survey maker but is included in our 'Plus' plan and above. It's an ideal option for businesses aiming to maintain brand consistency.
How secure is my data with Sogolytics?
Sogolytics is committed to data security. Our online survey maker is built with enterprise-grade security measures, ensuring that your data is protected and compliant with global standards like ISO-27001. Whether you’re using our free survey maker or a premium plan, your data's security is our top priority.
Can I collaborate with my team on survey creation?
Yes, Sogolytics offers collaboration features that allow you to work with your team on surveys. You can share surveys, assign roles and permissions, and collect feedback in real time.
Can I use sogoSurvey by sogolytics free survey maker for academic research?
Absolutely! SogoSurvey by Sogolytics is a great tool for academic research. Its advanced features, including data export and statistical analysis, make it a valuable asset for researchers.
