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Showing results for : ROI
Customer Experience
How to Effectively Measure Customer Experience and Prove ROI
We all know that customer experience is important, but for many folks in business, there's only...
Melissa Krut
September 2, 2023 | 4 MIN READ
Customer Experience
Are You Cashing In On Your Brand Equity?
From a marketing perspective—and far beyond—brand equity is the value of the brand itself. ...
LeTeisha Newton
May 18, 2023 | 7 MIN READ
Employee Engagement
General
Why Use Freelancers? 8 Amazing Advantages
The freelance workforce is growing, especially post-pandemic with more people looking for great...
Jenn Goddu
December 13, 2021 | 5 MIN READ
Customer Experience
The Perception Gap: Getting from Expectation to Reality
Sure, sales numbers matter, as do those key CX metrics you've been measuring (right?). But that...
Disha Sanghvi
June 3, 2023 | 4 MIN READ
Customer Experience
Can We Measure the ROI of Improved Customer Experience?
As many as half of CX leaders are not properly able to quantify the impact of customer experien...
Jake Burgess
August 10, 2023 | 4 MIN READ
Market Research
Market Segmentation – A critical component of company strategy and ROI success
What is Market Segmentation?
Ready to make the most of what you've got? Using market segmentat...
Gordon Polovin
May 7, 2024 | 10 MIN READ
Customer Experience
Financial Services
How to Improve Customer Experience in Banking
The customer journey in the banking market
The minute individuals begin thinking about the ins...
Gordon Polovin
July 1, 2024 | 7 MIN READ
Customer Experience
VoC and ROI: How can Voice of the Customer impact revenue?
Henry Ford famously (or infamously) said car buyers could have any color they wanted as long as...
Gordon Polovin
May 5, 2021 | 9 MIN READ
Best Practices
Customer Experience
A Data-Driven Approach to Closing the Customer Feedback Loop
Closing the customer feedback loop is a widely adopted business practice. Some even consider it...
Jake Burgess
December 8, 2022 | 6 MIN READ
