Customer Experience

Market Research

Types of Statistical Analysis

Businesses far and wide regard digital data as their most valuable asset in competitive markets...

Gordon Polovin

August 20, 2021 | 6 MIN READ

Best Practices

Feature Focus

Vax, Masks, and The Space Between: Sharing Meaningful Study Results

In any interesting study, analyzing the results can go on and on and on. It's like wandering th...

Melissa Krut

July 24, 2021 | 5 MIN READ

Best Practices

Feature Focus

Vax, Masks, and The Space Between: Rating, Segmenting, and Cross Tabs

It's time to take the next step -- but in which direction? Across the country and around the...

Melissa Krut

July 13, 2021 | 5 MIN READ

General

How to Identify the Validity of Data-Driven Claims

There's this clip of comedian Bill Burr on Conan talking about how he won’t listen to his fri...

Adam Spencer

July 21, 2023 | 5 MIN READ

Best Practices

Feature Focus

Vax, Masks, and The Space Between: Studying Behavior, Perception, and Analysis

If it's news to you, I'm sorry to have to be the one to tell you: Some people collect data with...

Melissa Krut

July 13, 2021 | 6 MIN READ

Best Practices

Survey As Conversation: Wrapping It Up

Full disclosure: I've put off finishing this Survey as Conversation series for longer than expe...

Melissa Krut

August 23, 2024 | 6 MIN READ

General

Making Metrics Matter Every Day

As convenience and personal health/safety have become top priorities over the past year, it's n...

Adam Spencer

January 20, 2025 | 3 MIN READ

Market Research

Your Ultimate Guide to Buying Market Research Software

What is market research software, and why is it important? Market research software describes ...

Gordon Polovin

August 17, 2022 | 8 MIN READ

Best Practices

Survey As Conversation: The Flow

"How likely are you to recommend this blog?" "What is your age range?" "What brings you h...

Melissa Krut

January 15, 2024 | 9 MIN READ

Customer Experience

Market Research

What is growth marketing, and how does it relate to the customer experience?

What is growth marketing? Many sales enablement experts alternatively title their designations...

Gordon Polovin

April 23, 2024 | 9 MIN READ