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Market Research
Market Segmentation – A critical component of company strategy and ROI success
What is Market Segmentation?
Ready to make the most of what you've got? Using market segmentat...
Gordon Polovin
May 7, 2024 | 10 MIN READ
Customer Experience
Market Research
Omnichannel Marketing vs. Multichannel Marketing: Who’s Winning the Game?
Omnichannel marketing today is more than just a buzzword. Brands across the spectrum are le...
Savan Kharod
July 6, 2020 | 7 MIN READ
Customer Experience
General
Market Research
Communicating During Uncertain Times: How Words Help Us Understand
How do you connect with your target audience during these uncertain times? As you craft messagi...
Kathy Edens
July 1, 2021 | 5 MIN READ
Best Practices
Customer Experience
Market Research
Survey Types
Using Surveys to Circumvent Current Blog Trends
First, thank you for reading this. Hubspot, a forerunner in marketing research and i...
Kathy Edens
July 1, 2021 | 6 MIN READ
Best Practices
Know Your Audience: What Am I Writing and Why?
From surveys to blogs, and from email marketing to sales, knowing your audience is critical.
...
Andrew Cartwright
October 8, 2023 | 4 MIN READ
Customer Experience
Market Research
How to research, create, and use buyer personas to boost sales
No matter how big or small your marketing budget, you’ll want the greatest possible return on...
Jake Burgess
May 6, 2021 | 6 MIN READ
Customer Experience
Market Research
Holiday Marketing Initiatives – The Naughty and Nice List
It’s that time again! Love it or hate it, the end of year festive season is a massive opportu...
Jake Burgess
December 12, 2019 | 6 MIN READ
