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Customer Experience
Market Research
B2B Customer Journey Touchpoints That Can Make or Break Your Marketing Strategy
B2B customer experience (CX) ratings tend to fall short of expectations versus similar assessme...
Gordon Polovin
June 5, 2023 | 7 MIN READ
Customer Experience
Market Research
B2C Customer Experience and B2B Customer Experience: Yes, There’s A Difference
Customer experience is one of the biggest topics in business these days, but as you might expec...
Gordon Polovin
June 2, 2023 | 12 MIN READ
Customer Experience
Market Research
Website Feedback: The Omnipresent Nudge of Modern Marketing
What is website feedback?
Website feedback -- a subset of customer feedback -- relates to obta...
Gordon Polovin
December 2, 2022 | 9 MIN READ
Customer Experience
Market Research
Connecting Customer Perception to Your Marketing Program
You'll be hard-pressed these days to find a viable market situation that isn't competitive. To ...
Gordon Polovin
December 2, 2022 | 8 MIN READ
Customer Experience
Market Research
Harnessing Brand Image to Gain a Competitive Advantage
The new year offers the perfect opportunity for a fresh look in the mirror, and brand image des...
Gordon Polovin
June 8, 2023 | 7 MIN READ
Customer Experience
Market Research
Skyrocket your online business with these types of marketing collateral
Savvy marketers enter competitive segments armed with tools and weapons that keep them at the c...
Gordon Polovin
March 28, 2024 | 5 MIN READ
Market Research
The Ins & Outs of Market Research in a Competitive Environment
There's no substitute for knowing what your customers know. More than that, market research pro...
Gordon Polovin
July 21, 2023 | 7 MIN READ
Customer Experience
How many different ways can you look at customer relationships?
Every business's goal is to develop an unshakeable customer relationship that defines the best ...
Gordon Polovin
September 13, 2023 | 6 MIN READ
Customer Experience
General
The Short on Reviews: How Strangers Drive Our Decisions
Why do online reviews matter? Anyone who has ever read online reviews when considering a purcha...
Chris Huang
November 17, 2020 | 5 MIN READ
Best Practices
General
Tips for Starting a Podcast for your Business
Starting a podcast is easy – really! There are a lot of free resources that you can use to he...
Adam Spencer
July 17, 2023 | 5 MIN READ
