About Sogolytics

Best Practices

Market Research

The Busy Marketer’s Glossary of Survey Terms

Have you been in a situation where somebody throws out a term or an acronym you don’t underst...

Natasha Safronova

November 9, 2021 | 7 MIN READ

Best Practices

General

Market Research

Holiday Marketplace: Tradition, Innovation, and Getting It Right

"The holidays are here" is a phrase we hear a lot around this time of year, but it's fair to sa...

Melissa Krut

November 8, 2021 | 8 MIN READ

About Sogolytics

Customer Experience

Why Engage in Partner Marketing?

You see it all the time on social media—an #ad by an influencer you follow, or a sponsored re...

Marie Oliverio

September 3, 2021 | 2 MIN READ

General

Reasons to Celebrate: September Is…

Looking for reasons to celebrate in times of transition? For many, September means the end of s...

Melissa Krut

September 2, 2021 | 4 MIN READ

Customer Experience

Employee Engagement

General

Reasons to Celebrate: August Is…

Looking for reasons to celebrate? You might find them in unexpected places! As updates, chan...

Melissa Krut

August 7, 2021 | 5 MIN READ

Customer Experience

Employee Engagement

Why Focus on HR and Marketing Alignment?

There are so many stories out there about the importance of alignment between marketing and sal...

Natasha Safronova

August 3, 2021 | 3 MIN READ

Customer Experience

Market Research

The Season of Churn: Pandemic-influenced Consumer Attrition

The COVID-19 pandemic was a B2B and B2C upheaval that made traditional marketing and organizati...

Gordon Polovin

January 21, 2025 | 6 MIN READ

Customer Experience

Can We Measure the ROI of Improved Customer Experience?

As many as half of CX leaders are not properly able to quantify the impact of customer experien...

Jake Burgess

August 10, 2023 | 4 MIN READ

Best Practices

Employee Engagement

How Developing Webinars Develops Employees

As a marketer responsible for organizing and managing webinars for demand generation and though...

Natasha Safronova

June 8, 2023 | 4 MIN READ

Best Practices

Customer Experience

Employee Engagement

Market Research

From TV to CX: Know Your Audience

I’m sure you've heard the cliche of a movie or TV show being referred to as a “love letterâ...

Marie Oliverio

July 24, 2021 | 4 MIN READ