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Customer Experience
Market Research
DEI in Marketing: Inclusive Holiday Campaigns
Jamie is a conscious consumer in her personal shopping. When tasked with finding a new IT suppo...
Jenn Goddu
November 15, 2023 | 6 MIN READ
Customer Experience
Market Research
Marketing Preferences by Generation: A Helpful Guide
In today's diverse and rapidly evolving marketplace, understanding the preferences and behavior...
Cherie Foo
August 14, 2023 | 11 MIN READ
Customer Experience
Financial Services
Market Research
Insights for Financial Institutions to Attract and Retain Millennials and Gen Z
Millennials and Gen Z are rewriting the rules of personal finance, seeking financial freedom, a...
Shrutika Desai
July 3, 2023 | 3 MIN READ
Financial Services
Market Research
Recap: MAC 2023
Our team had an excellent time at MAC 2023, and in case you missed it, we're sharing a few high...
Melissa Krut
May 31, 2023 | 6 MIN READ
Best Practices
Customer Experience
Market Research
Retail
6 Free or Low-Cost Ways to Market a Business
If you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that pr...
Cherie Foo
January 11, 2023 | 6 MIN READ
Best Practices
Customer Experience
Marketing A New Business: Your First Customers
If you’re starting a new business or launching a new product, it can feel like the most diffi...
Cherie Foo
June 11, 2024 | 9 MIN READ
Best Practices
Market Research
How to Create a Marketing Strategy for a New Business
If you’re trying to market or promote a brand new business, what do you do? Where do you star...
Cherie Foo
July 11, 2023 | 8 MIN READ
Best Practices
Market Research
Product-Market Fit: Why it Really Matters
If you’re working on a business idea, or you’ve been talking to folks in the start-up space...
Cherie Foo
December 20, 2022 | 7 MIN READ
Best Practices
Customer Experience
Retail
Word of Mouth: The Sales Channel for Parents
Putting aside its dubious morality, advertising directly to children is an incredibly powerful ...
Jake Burgess
December 8, 2022 | 6 MIN READ
Best Practices
Customer Experience
Market Research
How to Launch Your App Successfully in 2024
If you build it, they will come -- right?Unsurprisingly, app developers often demonstrate a...
Gordon Polovin
March 28, 2024 | 15 MIN READ
