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Showing results for : Marketing strategy
Market Research
The 11-Minute Marketing Research Process Guide You Need for 2024
Is marketing research relevant for data-led marketers? How does it impact business success in t...
Ruma Malia
September 11, 2024 | 13 MIN READ
Best Practices
Market Research
Professional Development
Critical Thinking: The Secret to Effective Marketing
Marketing success doesn't just happen by chance; it requires careful planning, strategic thinki...
Cherie Foo
May 28, 2024 | 8 MIN READ
Best Practices
Customer Experience
Employee Engagement
Why (Truly) Data-Driven Businesses Are Winning
"Data-driven business" is no longer an aspirational buzzword but a widespread reality, and the ...
Gordon Polovin
September 19, 2023 | 7 MIN READ
Best Practices
Customer Experience
Market Research
Retail
6 Free or Low-Cost Ways to Market a Business
If you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that pr...
Cherie Foo
January 11, 2023 | 6 MIN READ
Best Practices
Market Research
How to Create a Marketing Strategy for a New Business
If you’re trying to market or promote a brand new business, what do you do? Where do you star...
Cherie Foo
July 11, 2023 | 8 MIN READ
Best Practices
Customer Experience
Employee Engagement
Why Rebranding is Sometimes the Best Option
Your brand is the foundation of everything you do in your organization—from mission and visio...
LeTeisha Newton
September 24, 2022 | 7 MIN READ
Best Practices
Customer Experience
Market Research
How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development
Legendary brands don't just appear -- they're built. A journey to a strong brand presence and r...
Natasha Safronova
February 24, 2022 | 5 MIN READ
Customer Experience
Employee Engagement
Why Focus on HR and Marketing Alignment?
There are so many stories out there about the importance of alignment between marketing and sal...
Natasha Safronova
August 3, 2021 | 3 MIN READ
Market Research
Survey Types
How Important Is Research Design To Your Marketing Strategy?
A company CEO believes strongly that his reinsurance company can successfully enter the auto ma...
Gordon Polovin
March 15, 2024 | 7 MIN READ
