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Showing results for : market-research
Customer Experience
Market Research
The Key Psychographics That Drive B2B Decision-Makers
The B2B marketing arena is a massively complicated network of customer touchpoints that busines...
Gordon Polovin
June 8, 2023 | 7 MIN READ
Customer Experience
Market Research
B2C Customer Experience and B2B Customer Experience: Yes, There’s A Difference
Customer experience is one of the biggest topics in business these days, but as you might expec...
Gordon Polovin
June 2, 2023 | 12 MIN READ
Customer Experience
Market Research
Connecting Customer Perception to Your Marketing Program
You'll be hard-pressed these days to find a viable market situation that isn't competitive. To ...
Gordon Polovin
December 2, 2022 | 8 MIN READ
Customer Experience
Market Research
Harnessing Brand Image to Gain a Competitive Advantage
The new year offers the perfect opportunity for a fresh look in the mirror, and brand image des...
Gordon Polovin
June 8, 2023 | 7 MIN READ
Customer Experience
Market Research
Skyrocket your online business with these types of marketing collateral
Savvy marketers enter competitive segments armed with tools and weapons that keep them at the c...
Gordon Polovin
March 28, 2024 | 5 MIN READ
Market Research
The Ins & Outs of Market Research in a Competitive Environment
There's no substitute for knowing what your customers know. More than that, market research pro...
Gordon Polovin
July 21, 2023 | 7 MIN READ
Customer Experience
Market Research
Market Research Bias and the Customer Experience
Every active company focuses on perfecting their market segment customer experience (CX). This ...
Gordon Polovin
June 3, 2023 | 6 MIN READ
Market Research
Market Segmentation – A critical component of company strategy and ROI success
What is Market Segmentation?
Ready to make the most of what you've got? Using market segmentat...
Gordon Polovin
May 7, 2024 | 10 MIN READ
Market Research
Behavioral Segmentation: A Crucial Aspect of Market Segmentation
Segmenting a market means developing the most vivid view possible of a particular customer oppo...
Gordon Polovin
September 12, 2023 | 8 MIN READ
Best Practices
Market Research
Geographic Segmentation: An Essential Element of Market Research Projects
The modern era has connected modern businesses to every corner of the world, including markets ...
Gordon Polovin
June 3, 2023 | 7 MIN READ
