Best Practices

Customer Experience

Employee Engagement

Market Research

From TV to CX: Know Your Audience

I’m sure you've heard the cliche of a movie or TV show being referred to as a “love letterâ...

Marie Oliverio

July 24, 2021 | 4 MIN READ

Customer Experience

Market Research

The Pandemic Made Me Do It: Long-term Impacts on Customer Behavior

COVID-19 changes a lot of things: how we work, how we feel about being indoors with strangers, ...

Jenn Goddu

February 29, 2024 | 5 MIN READ

Customer Experience

Market Research

The Big Consumer Trends of 2021

No article on consumer trends is complete without addressing the COVID-19 pandemic's disruption...

Gordon Polovin

July 7, 2021 | 7 MIN READ

Market Research

Your Ultimate Guide to Buying Market Research Software

What is market research software, and why is it important? Market research software describes ...

Gordon Polovin

August 17, 2022 | 8 MIN READ

Customer Experience

Employee Engagement

Market Research

Sample Size Calculator: Generating Value and Confidence in Meaningful Results

As a professional marketer, you want to know what your customers think and feel about your bran...

Gordon Polovin

December 11, 2024 | 7 MIN READ

Customer Experience

Market Research

What is growth marketing, and how does it relate to the customer experience?

What is growth marketing? Many sales enablement experts alternatively title their designations...

Gordon Polovin

April 23, 2024 | 9 MIN READ

Customer Experience

Market Research

Intended vs. Actual Branding: Understand the Difference to Elevate Marketing Strategies

Branding rests on a combination of marketing activities that build a personality or reputation....

Gordon Polovin

March 23, 2021 | 8 MIN READ

Customer Experience

Market Research

Making Marketing Memorable: How to Create Impactful Brand Strategies

Drive urgency, foster loyalty, and create lasting narratives that propel brand growth with effe...

Disha Sanghvi

July 14, 2023 | 5 MIN READ

Customer Experience

Market Research

How to Solicit Customer Feedback

Just as no man is an island, no business can go it alone. You may have the greatest product or ...

Jenn Goddu

August 25, 2023 | 7 MIN READ

General

Market Research

The Flood of Content and Why We Can’t Stop Creating More

As the 2020 pandemic leaks into 2021, one trend stands out. People sheltering at home need cont...

Kathy Edens

March 28, 2024 | 6 MIN READ