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Best Practices
Market Research
How to Write a Market Research Analysis Report
How well do you know your market? The answer can have a huge impact on your business success.
...
Jenn Goddu
March 15, 2024 | 7 MIN READ
Best Practices
Consulting
Market Research
7 Market Research Pitfalls to Avoid
Getting to know your clients’ and potential customers’ preferences and buying patterns requ...
Jenn Goddu
December 2, 2022 | 4 MIN READ
Customer Experience
Market Research
Survey Types
Brand Identity: The What, Why, When, and How (With Examples!)
The WHAT
Before we dive deep into brand identity, let’s get our definitions straight. Brand ...
Natasha Safronova
April 10, 2022 | 4 MIN READ
Customer Experience
Real Estate
Customer Experience Trends in a Hot Real Estate Market
The latest trends gathering fast traction and driving the markets to new highs have surprised e...
Gordon Polovin
December 23, 2022 | 9 MIN READ
About Sogolytics
Best Practices
Market Research
The Busy Marketer’s Glossary of Survey Terms
Have you been in a situation where somebody throws out a term or an acronym you don’t underst...
Natasha Safronova
November 9, 2021 | 7 MIN READ
Customer Experience
Market Research
Stratified Random Sampling: A Powerful Marketing Tool
Marketers aiming their brands at large segments need to find a common thread. What I mean is th...
Gordon Polovin
October 7, 2021 | 8 MIN READ
Customer Experience
Market Research
Reasons Not to Listen to Your Customers
In a world where the customer is at the heart of every business strategy, it feels counterintui...
Disha Sanghvi
September 28, 2021 | 4 MIN READ
Customer Experience
Market Research
Travel, Reinvented: Top Travel and Tourism Trends to Keep in Mind
For some countries, travel is opening up, and with it, new concerns around what the future of t...
Disha Sanghvi
September 4, 2021 | 5 MIN READ
Customer Experience
Market Research
Types of Statistical Analysis
Businesses far and wide regard digital data as their most valuable asset in competitive markets...
Gordon Polovin
August 20, 2021 | 6 MIN READ
Customer Experience
Market Research
Unlock Segmentation: Dive into the Details to Elevate Your Customer Experience
What really clicks with your customers? What makes them choose you over the competition?The...
Disha Sanghvi
August 19, 2021 | 5 MIN READ
