General

Role of Social Media in Customer Research

The explosion of social media has taken the world by storm. Social media offers valuable insigh...

Sogolytics

September 24, 2019 | 2 MIN READ

Best Practices

General

Paul Felix Lazarsfeld: The Father of Research Surveys

Paul Felix Lazarsfeld, popularly known as the founder of modern research surveys, made consider...

Sogolytics

March 15, 2024 | 2 MIN READ

General

Use of Surveys in the Conceptual Age

Knowledge and strategic planning were once the most important elements of any business or enter...

Sogolytics

September 25, 2019 | 2 MIN READ

Survey Types

Using Surveys for PR Efforts

Creatively designed online surveys are a great way to supplement your PR efforts. They help you...

Sogolytics

September 25, 2019 | 2 MIN READ

Best Practices

How to determine sample size?

When planning a survey, determining the sample size is an important decision. Since several dif...

Sogolytics

December 5, 2022 | 1 MIN READ

Survey Types

Creating Surveys for Kids

Adults are not the only ones with all-important opinions. Over the years, researchers from diff...

Sogolytics

September 17, 2019 | 1 MIN READ

Best Practices

Find New Customers

Before we can find new customers and increase sales, we need to understand exactly who our cust...

Sogolytics

December 6, 2022 | 1 MIN READ