Best Practices

Customer Experience

General

Freak Out… or Find Out: Data-Driven Insights in Challenging Times

What do you do during uncertain economic times or even during the regular, cyclical highs and l...

Kathy Edens

March 31, 2024 | 5 MIN READ

Customer Experience

General

Why A/B testing is better than “A then B” guessing

In recent years, data has dethroned oil and become the world’s most valuable resource. Mos...

Jake Burgess

November 12, 2019 | 7 MIN READ

Feature Focus

Big Data Takes Little Data | Response Rate Analysis & Pivot Table Use

According to research conducted by the McKinsey Global Institute, “The use of big data will u...

Sogolytics

November 21, 2022 | 2 MIN READ

General

Market Research

Survey Types

Census vs. Survey

In many cases, you may hear the terms "census" and "survey" used interchangeably, but they aren...

Sogolytics

March 15, 2024 | 5 MIN READ