General

Making Metrics Matter Every Day

As convenience and personal health/safety have become top priorities over the past year, it's n...

Adam Spencer

January 20, 2025 | 3 MIN READ

Customer Experience

Employee Engagement

General

Healthcare

Data-Day Operations: How Fresh Answers Help You Keep Up

How much data do you need to make a decision? We've all asked this question -- and discussed...

Melissa Krut

February 23, 2024 | 6 MIN READ

Best Practices

The Clear-Up: Data Collection Edition

Continuing our series on year-end/year-beginning clear-up efforts, it's time for a closer look ...

Melissa Krut

January 5, 2023 | 4 MIN READ

Customer Experience

The Best Ways to Collect Customer Feedback

Why care? Organizations spend billions of dollars every year on digital technology apps that a...

Gordon Polovin

November 30, 2020 | 9 MIN READ

Best Practices

General

How Tracking Your Personal Data Really Adds Up

How does your day start? Do you pick up your smartphone and scroll through social media sites? ...

Kathy Edens

June 13, 2023 | 5 MIN READ

Market Research

Psychographic Segmentation – A vital component of market segmentation studies

Defining psychographic segmentation as part of the extensive marketing segmentation landscape i...

Gordon Polovin

June 1, 2023 | 9 MIN READ

About Sogolytics

General

Strange Days, Cont’d

When we started the Strange Days series, so long ago, I imagined it as a month or so of weekly ...

Melissa Krut

July 5, 2020 | 4 MIN READ

Best Practices

Customer Experience

How To Use Data To Improve Customer Experience

What is data and why is it so important? Businesses with the foresight to differentiate their ...

Gordon Polovin

June 18, 2020 | 8 MIN READ

Best Practices

General

In A World Without Answers: Navigating Uncertainty and Winning

As citizens of the 21st century, we’re used to having vast amounts of information at our fing...

Jake Burgess

June 16, 2020 | 6 MIN READ

About Sogolytics

General

Numbers Uncovered: A Data Dive into Corona-Chaos

With so much happening these days -- constant news updates, evolving health guidance, and uncer...

Sacha Gragg

April 14, 2020 | 5 MIN READ