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Best Practices
The Clear-Up: Data Collection Edition
Continuing our series on year-end/year-beginning clear-up efforts, it's time for a closer look ...
Melissa Krut
January 5, 2023 | 4 MIN READ
Customer Experience
The Best Ways to Collect Customer Feedback
Why care?
Organizations spend billions of dollars every year on digital technology apps that a...
Gordon Polovin
November 30, 2020 | 9 MIN READ
Best Practices
General
How Tracking Your Personal Data Really Adds Up
How does your day start? Do you pick up your smartphone and scroll through social media sites? ...
Kathy Edens
June 13, 2023 | 5 MIN READ
Market Research
Psychographic Segmentation – A vital component of market segmentation studies
Defining psychographic segmentation as part of the extensive marketing segmentation landscape i...
Gordon Polovin
June 1, 2023 | 9 MIN READ
About Sogolytics
General
Strange Days, Cont’d
When we started the Strange Days series, so long ago, I imagined it as a month or so of weekly ...
Melissa Krut
July 5, 2020 | 4 MIN READ
Best Practices
Customer Experience
How To Use Data To Improve Customer Experience
What is data and why is it so important?
Businesses with the foresight to differentiate their ...
Gordon Polovin
June 18, 2020 | 8 MIN READ
Best Practices
General
In A World Without Answers: Navigating Uncertainty and Winning
As citizens of the 21st century, we’re used to having vast amounts of information at our fing...
Jake Burgess
June 16, 2020 | 6 MIN READ
About Sogolytics
General
Numbers Uncovered: A Data Dive into Corona-Chaos
With so much happening these days -- constant news updates, evolving health guidance, and uncer...
Sacha Gragg
April 14, 2020 | 5 MIN READ
Best Practices
Customer Experience
General
Freak Out… or Find Out: Data-Driven Insights in Challenging Times
What do you do during uncertain economic times or even during the regular, cyclical highs and l...
Kathy Edens
March 31, 2024 | 5 MIN READ
Customer Experience
General
Why A/B testing is better than “A then B” guessing
In recent years, data has dethroned oil and become the world’s most valuable resource.Mos...
Jake Burgess
November 12, 2019 | 7 MIN READ
