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Market Research
Psychographic Segmentation – A vital component of market segmentation studies
Defining psychographic segmentation as part of the extensive marketing segmentation landscape i...
Gordon Polovin
June 1, 2023 | 9 MIN READ
General
Market Research
Survey Types
Census vs. Survey
In many cases, you may hear the terms "census" and "survey" used interchangeably, but they aren...
Sogolytics
March 15, 2024 | 5 MIN READ