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Showing results for : data analysis
Best Practices
Feature Focus
Vax, Masks, and The Space Between: Sharing Meaningful Study Results
In any interesting study, analyzing the results can go on and on and on. It's like wandering th...
Melissa Krut
July 24, 2021 | 5 MIN READ
General
How to Identify the Validity of Data-Driven Claims
There's this clip of comedian Bill Burr on Conan talking about how he won’t listen to his fri...
Adam Spencer
July 21, 2023 | 5 MIN READ
Best Practices
Feature Focus
Vax, Masks, and The Space Between: Studying Behavior, Perception, and Analysis
If it's news to you, I'm sorry to have to be the one to tell you: Some people collect data with...
Melissa Krut
July 13, 2021 | 6 MIN READ
About Sogolytics
Feature Focus
Score More: Percent Favorable
With Weighted Score and Net Intent covered in our previous blogs, we’re rounding out the Scor...
Kendall Place
June 7, 2023 | 3 MIN READ
Best Practices
Employee Engagement
How to turn any survey into an inclusivity survey
In the wake of the #MeToo movement and the historic reckoning on racial justice over the summer...
Steven Frost
October 29, 2020 | 4 MIN READ
Market Research
Market Segmentation – A critical component of company strategy and ROI success
What is Market Segmentation?
Ready to make the most of what you've got? Using market segmentat...
Gordon Polovin
May 7, 2024 | 10 MIN READ
About Sogolytics
Market Research
Firmographic Segmentation: A Crucial B2B Marketing Strategy
Breaking down your data to make the most of every slice? Our series on segmentation continues!
...
Gordon Polovin
June 2, 2023 | 8 MIN READ
Market Research
Behavioral Segmentation: A Crucial Aspect of Market Segmentation
Segmenting a market means developing the most vivid view possible of a particular customer oppo...
Gordon Polovin
September 12, 2023 | 8 MIN READ
Market Research
Psychographic Segmentation – A vital component of market segmentation studies
Defining psychographic segmentation as part of the extensive marketing segmentation landscape i...
Gordon Polovin
June 1, 2023 | 9 MIN READ
General
Market Research
Survey Types
Census vs. Survey
In many cases, you may hear the terms "census" and "survey" used interchangeably, but they aren...
Sogolytics
March 15, 2024 | 5 MIN READ
