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Showing results for : CX
Best Practices
Customer Experience
Market Research
Building Customer Value to Sustain Company Profitability
Before we get into customer value, we should address the difference between a customer and a co...
Gordon Polovin
August 1, 2023 | 7 MIN READ
Customer Experience
Market Research
Travel, Reinvented: Top Travel and Tourism Trends to Keep in Mind
For some countries, travel is opening up, and with it, new concerns around what the future of t...
Disha Sanghvi
September 4, 2021 | 5 MIN READ
Best Practices
Customer Experience
How to Create More Useful Buyer Personas and Avoid 5 Costly Mistakes
Buyer personas help you understand your audience and adapt your marketing efforts to the prefer...
Natasha Safronova
August 25, 2021 | 5 MIN READ
Customer Experience
Customer Loyalty Programs: A Crucial Part of ROI-centric Strategies
Let’s face it, when all is said and done, sales revenue is the lifeblood of your business. Wi...
Gordon Polovin
June 8, 2023 | 6 MIN READ
Customer Experience
Market Research
Unlock Segmentation: Dive into the Details to Elevate Your Customer Experience
What really clicks with your customers? What makes them choose you over the competition?The...
Disha Sanghvi
August 19, 2021 | 5 MIN READ
Customer Experience
The Importance of Omnichannel Customer Experience for Your Brand
An omnichannel customer experience that is consistent at every level has been shown to lead to ...
Jake Burgess
December 21, 2024 | 6 MIN READ
About Sogolytics
Feature Focus
Sogolytics 27.0: Release Highlights
Ready to dive in to our latest release? Check out a few highlights, then log in and see for you...
Melissa Krut
August 9, 2021 | 4 MIN READ
Customer Experience
Market Research
The Season of Churn: Pandemic-influenced Consumer Attrition
The COVID-19 pandemic was a B2B and B2C upheaval that made traditional marketing and organizati...
Gordon Polovin
August 2, 2021 | 6 MIN READ
Customer Experience
The Perception Gap: Getting from Expectation to Reality
Sure, sales numbers matter, as do those key CX metrics you've been measuring (right?). But that...
Disha Sanghvi
June 3, 2023 | 4 MIN READ
Customer Experience
Can We Measure the ROI of Improved Customer Experience?
As many as half of CX leaders are not properly able to quantify the impact of customer experien...
Jake Burgess
August 10, 2023 | 4 MIN READ
