Best Practices

Customer Experience

General

8 Useful CX Metrics to Inform Your Strategy

Having a dedicated CX strategy is important for any company in a market that prioritizes experi...

LeTeisha Newton

June 3, 2022 | 9 MIN READ

About Sogolytics

Feature Focus

Sogolytics 28.0 Release Highlights

Ready to dive in to our latest release? We can't wait for you to check it out! Remember that fe...

Melissa Krut

July 14, 2022 | 6 MIN READ

Customer Experience

What is Customer Experience Management?

Customer experience (CX) is a modern-day marketing focus. It recognizes that keeping your custo...

Gordon Polovin

September 15, 2021 | 7 MIN READ

Customer Experience

Feature Focus

Crash Course: Key Driver Analysis

You’ve heard it countless times, but I’ll say it louder for the people in the back: Custo...

Kendall Place

May 26, 2023 | 5 MIN READ

Customer Experience

Will Customer Effort Score Be the Next Best Predictor of Success?

Customer effort matters. That’s not new. However, in 2020, there’s added benefit in making ...

Jenn Goddu

December 2, 2022 | 6 MIN READ

About Sogolytics

Customer Experience

Customer Lifetime Value (CLV) – A Key Metric in the Pursuit of Customer Service Feedback

What is the lifetime value of a customer? Marketing executives in businesses all over the USA ...

Gordon Polovin

June 26, 2020 | 6 MIN READ

Best Practices

Customer Experience

How To Use Data To Improve Customer Experience

What is data and why is it so important? Businesses with the foresight to differentiate their ...

Gordon Polovin

June 18, 2020 | 8 MIN READ

Customer Experience

Financial Services

How to Improve Customer Experience in Banking

The customer journey in the banking market The minute individuals begin thinking about the ins...

Gordon Polovin

July 1, 2024 | 7 MIN READ

Customer Experience

Employee Engagement

Survey Types

Two Feedback Surveys That Will Change Your Business in 2021 and Beyond

Creating a meaningful difference in business these days, especially in a competitive marketplac...

Gordon Polovin

July 1, 2021 | 10 MIN READ

Customer Experience

VoC vs. CSAT: What’s the difference, and which one should I be worried about?

The best indicator for your customer experience is when a customer returns for more business. A...

Kathy Edens

March 28, 2020 | 4 MIN READ