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Customer Experience

Customer Lifetime Value (CLV) – A Key Metric in the Pursuit of Customer Service Feedback

What is the lifetime value of a customer? Marketing executives in businesses all over the USA ...

Gordon Polovin

June 26, 2020 | 6 MIN READ

Customer Experience

Why Customer Retention is a Crucial Part of Company Strategy

What is Customer Retention?  Losing clients is costly. It far outweighs the expense of earnin...

Gordon Polovin

January 16, 2023 | 7 MIN READ

Best Practices

Customer Experience

How To Use Data To Improve Customer Experience

What is data and why is it so important? Businesses with the foresight to differentiate their ...

Gordon Polovin

June 18, 2020 | 8 MIN READ

Best Practices

Customer Experience

A Data-Driven Approach to Closing the Customer Feedback Loop

Closing the customer feedback loop is a widely adopted business practice. Some even consider it...

Jake Burgess

December 8, 2022 | 6 MIN READ