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Showing results for : customer journey
Customer Experience
The 5 Biggest CX Disruptors in the Digital Era and Their Impact on Customer Loyalty
Want more customers -- and more loyal customers? Of course.Customer experience (CX) in comp...
Gordon Polovin
May 8, 2023 | 11 MIN READ
Customer Experience
Technology
Using Technology to Improve CX—Without Losing the Human Touch
In the world of customer experience, a neutral interaction is worth as little as a negative one...
Jake Burgess
June 8, 2023 | 6 MIN READ
Customer Experience
Market Research
Making Marketing Memorable: How to Create Impactful Brand Strategies
Drive urgency, foster loyalty, and create lasting narratives that propel brand growth with effe...
Disha Sanghvi
July 14, 2023 | 5 MIN READ
Customer Experience
Market Research
The Key Psychographics That Drive B2B Decision-Makers
The B2B marketing arena is a massively complicated network of customer touchpoints that busines...
Gordon Polovin
June 8, 2023 | 7 MIN READ
Customer Experience
Market Research
B2B Customer Journey Touchpoints That Can Make or Break Your Marketing Strategy
B2B customer experience (CX) ratings tend to fall short of expectations versus similar assessme...
Gordon Polovin
June 5, 2023 | 7 MIN READ
Customer Experience
Why Video Customer Service Will Boom in 2021
A lot has changed over the past year, not least the ways in which we communicate.Since the ...
Chris Thomas
June 3, 2023 | 4 MIN READ
Customer Experience
Financial Services
Giving Credit Unions the Credit: 3 CX Lessons for the Digital World
Wondering how to inspire customer loyalty and create brand champions? Take a page from credit u...
Disha Sanghvi
February 10, 2021 | 4 MIN READ
Customer Experience
Market Research
Website Feedback: The Omnipresent Nudge of Modern Marketing
What is website feedback?
Website feedback -- a subset of customer feedback -- relates to obta...
Gordon Polovin
December 2, 2022 | 9 MIN READ
Customer Experience
Market Research
Connecting Customer Perception to Your Marketing Program
You'll be hard-pressed these days to find a viable market situation that isn't competitive. To ...
Gordon Polovin
December 2, 2022 | 8 MIN READ
Customer Experience
Market Research
Harnessing Brand Image to Gain a Competitive Advantage
The new year offers the perfect opportunity for a fresh look in the mirror, and brand image des...
Gordon Polovin
June 8, 2023 | 7 MIN READ
