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Showing results for : customer journey
Customer Experience
Why a Customer Success Management Program is Vital to Every Business
Over time, the pendulum has swung from "The customer is always right!" to a more nuanced unders...
Gordon Polovin
February 28, 2022 | 8 MIN READ
Customer Experience
How to Build a Customer Base for the Long Term
Everyone knows that if you want to build something big, you need a strong and steady foundation...
Gordon Polovin
June 5, 2023 | 7 MIN READ
Customer Experience
Advantages of Conducting Customer Satisfaction Surveys
There's nothing more disruptive to a business than customer churn. Companies worldwide are losi...
Gordon Polovin
December 22, 2021 | 6 MIN READ
Customer Experience
Building an Effective CX Strategy
Customer experience (CX) is at the core of every company's ROI metrics. According to Forbes, US...
Gordon Polovin
March 15, 2024 | 7 MIN READ
Customer Experience
Financial Services
Customer Experience (CX) Trends in Financial Services in 2024
It's the busiest shopping season of the year, and companies are working hard to get you to spen...
Gordon Polovin
January 8, 2024 | 10 MIN READ
Customer Experience
From First to Last: How to Improve Your Customer Experience
Want to improve your customer experience? Here’s how you can influence perceptions and take y...
Disha Sanghvi
July 24, 2021 | 4 MIN READ
Customer Experience
The Butterfly Effect of Customer Experience
Have you heard of the butterfly effect? The metaphorical butterfly flapping its wings generatin...
Disha Sanghvi
June 2, 2023 | 4 MIN READ
Customer Experience
What Is Customer Engagement Marketing?
Good marketing gets the job done, sometimes without drawing attention to itself at all. Done we...
Gordon Polovin
August 7, 2023 | 9 MIN READ
Customer Experience
Market Research
What is growth marketing, and how does it relate to the customer experience?
What is growth marketing?
Many sales enablement experts alternatively title their designations...
Gordon Polovin
April 23, 2024 | 9 MIN READ
Customer Experience
Market Research
Intended vs. Actual Branding: Understand the Difference to Elevate Marketing Strategies
Branding rests on a combination of marketing activities that build a personality or reputation....
Gordon Polovin
March 23, 2021 | 8 MIN READ
