Customer Experience

How Legacy CX Metrics May Be Ruining Your Customer Experience

Companies rely on metrics to explain how well their customer service is performing. In theory, ...

Jake Burgess

June 3, 2023 | 5 MIN READ

Customer Experience

Market Research

B2B Customer Journey Touchpoints That Can Make or Break Your Marketing Strategy

B2B customer experience (CX) ratings tend to fall short of expectations versus similar assessme...

Gordon Polovin

June 5, 2023 | 7 MIN READ

Customer Experience

Why Video Customer Service Will Boom in 2021

A lot has changed over the past year, not least the ways in which we communicate. Since the ...

Chris Thomas

June 3, 2023 | 4 MIN READ

Customer Experience

Market Research

B2C Customer Experience and B2B Customer Experience: Yes, There’s A Difference

Customer experience is one of the biggest topics in business these days, but as you might expec...

Gordon Polovin

June 2, 2023 | 12 MIN READ

Customer Experience

Financial Services

Giving Credit Unions the Credit: 3 CX Lessons for the Digital World

Wondering how to inspire customer loyalty and create brand champions? Take a page from credit u...

Disha Sanghvi

February 10, 2021 | 4 MIN READ

About Sogolytics

Feature Focus

The Best of 2020: Sogolytics Edition

If you're surprised to find that January is already over, you're not alone. From global to nati...

Melissa Krut

November 21, 2023 | 8 MIN READ

Customer Experience

Market Research

Website Feedback: The Omnipresent Nudge of Modern Marketing

What is website feedback? Website feedback -- a subset of customer feedback -- relates to obta...

Gordon Polovin

December 2, 2022 | 9 MIN READ

Best Practices

Customer Experience

General

Think small: Valuing service in the new normal

In a week that included both the Martin Luther King, Jr. holiday -- celebrated as the National ...

Melissa Krut

January 23, 2021 | 6 MIN READ

Customer Experience

Market Research

Connecting Customer Perception to Your Marketing Program

You'll be hard-pressed these days to find a viable market situation that isn't competitive. To ...

Gordon Polovin

December 2, 2022 | 8 MIN READ

Customer Experience

Market Research

Harnessing Brand Image to Gain a Competitive Advantage

The new year offers the perfect opportunity for a fresh look in the mirror, and brand image des...

Gordon Polovin

June 8, 2023 | 7 MIN READ