Customer Experience

Customer Service Communication Challenges

In a hyper-competitive market with seemingly endless choices, customer experience is a critical...

Adam Spencer

April 2, 2021 | 6 MIN READ

Customer Experience

Market Research

What is growth marketing, and how does it relate to the customer experience?

What is growth marketing? Many sales enablement experts alternatively title their designations...

Gordon Polovin

April 23, 2024 | 9 MIN READ

Customer Experience

Feature Focus

Beyond Surveys: The Age of Proactive Feedback Management

Businesses are scrambling to up their customer experience game. Research constantly emphasizes ...

Disha Sanghvi

March 26, 2021 | 5 MIN READ

Customer Experience

Top Customer Experience Marketing Trends Today

They say the customer is always right—but it sure doesn’t always feel that way, does it? ...

Sogolytics

May 18, 2023 | 7 MIN READ

Customer Experience

Employee Engagement

CX Expectations and How They Impact Employee Experience

Employee experience has come to be viewed as a strategic area for companies to drive value. Whi...

Jenn Goddu

June 8, 2023 | 7 MIN READ

Customer Experience

General

How CX Expectations Shape Our Human Experiences

Consumer behavior changed in 2020. Really, we had to adapt in all areas of our lives. One const...

Jenn Goddu

March 13, 2021 | 6 MIN READ

Customer Experience

Technology

Using Technology to Improve CX—Without Losing the Human Touch

In the world of customer experience, a neutral interaction is worth as little as a negative one...

Jake Burgess

June 8, 2023 | 6 MIN READ

Customer Experience

Market Research

Making Marketing Memorable: How to Create Impactful Brand Strategies

Drive urgency, foster loyalty, and create lasting narratives that propel brand growth with effe...

Disha Sanghvi

July 14, 2023 | 5 MIN READ

Customer Experience

Market Research

How to Solicit Customer Feedback

Just as no man is an island, no business can go it alone. You may have the greatest product or ...

Jenn Goddu

August 25, 2023 | 7 MIN READ

Customer Experience

Market Research

The Key Psychographics That Drive B2B Decision-Makers

The B2B marketing arena is a massively complicated network of customer touchpoints that busines...

Gordon Polovin

June 8, 2023 | 7 MIN READ