Customer Experience

Four Customer Experience Best Practices That Create Brand Engagement

Modern marketing and sales enablement revolve around achieving the best customer experience in ...

Gordon Polovin

September 20, 2021 | 7 MIN READ

Customer Experience

The Importance of Trust in Consumer Behavior

Consumers value trust when selecting the brands they’ll purchase from. Trust may be intangibl...

Jenn Goddu

March 15, 2024 | 5 MIN READ

Customer Experience

Effective Seasonal Marketing: Falling for the PSL Phenomenon

Whenever August comes to an end, the talk in many of my circles centers on one thing: the pumpk...

Adam Spencer

September 9, 2021 | 5 MIN READ

Best Practices

Customer Experience

Market Research

Building Customer Value to Sustain Company Profitability

Before we get into customer value, we should address the difference between a customer and a co...

Gordon Polovin

August 1, 2023 | 7 MIN READ

Customer Experience

Market Research

Travel, Reinvented: Top Travel and Tourism Trends to Keep in Mind

For some countries, travel is opening up, and with it, new concerns around what the future of t...

Disha Sanghvi

September 4, 2021 | 5 MIN READ

Best Practices

Customer Experience

How to Create More Useful Buyer Personas and Avoid 5 Costly Mistakes

Buyer personas help you understand your audience and adapt your marketing efforts to the prefer...

Natasha Safronova

August 25, 2021 | 5 MIN READ

Customer Experience

Customer Loyalty Programs: A Crucial Part of ROI-centric Strategies

Let’s face it, when all is said and done, sales revenue is the lifeblood of your business. Wi...

Gordon Polovin

June 8, 2023 | 6 MIN READ

Customer Experience

Market Research

Unlock Segmentation: Dive into the Details to Elevate Your Customer Experience

What really clicks with your customers? What makes them choose you over the competition? The...

Disha Sanghvi

August 19, 2021 | 5 MIN READ

Customer Experience

What are Omnichannel Customer Experiences?

An omnichannel customer experience that is consistent at every level has been shown to lead to ...

Jake Burgess

January 21, 2025 | 6 MIN READ

Customer Experience

Market Research

The Season of Churn: Pandemic-influenced Consumer Attrition

The COVID-19 pandemic was a B2B and B2C upheaval that made traditional marketing and organizati...

Gordon Polovin

January 21, 2025 | 6 MIN READ