Best Practices

General

Market Research

Holiday Marketplace: Tradition, Innovation, and Getting It Right

"The holidays are here" is a phrase we hear a lot around this time of year, but it's fair to sa...

Melissa Krut

November 8, 2021 | 8 MIN READ

Customer Experience

5 CX Lessons We Can Learn From “Squid Game”

The Korean drama "Squid Game" has taken the world by storm. The nine-episode show has become Ne...

Shrutika Desai

June 8, 2023 | 4 MIN READ

Best Practices

Customer Experience

Market Research

Going Green to Sustain the Customer Experience

Climate change is no longer a distant possibility, but a present reality. With global environm...

Disha Sanghvi

October 15, 2021 | 4 MIN READ

Customer Experience

The Future of New Media Releases in Relation to Movie Theaters and Streaming Services

Movie distribution forever changed at the start of 2021. Besides many theater chains being full...

Adam Spencer

June 3, 2023 | 4 MIN READ

Customer Experience

Employee Engagement

General

Technology

Great Techspectations: Making Technology Do It All So We Don’t Have To

If you had a hammer, would you: (a) Hammer in the morning, hammer in the evening, all over t...

Melissa Krut

May 30, 2023 | 6 MIN READ

Customer Experience

Market Research

Stratified Random Sampling: A Powerful Marketing Tool

Marketers aiming their brands at large segments need to find a common thread. What I mean is th...

Gordon Polovin

October 7, 2021 | 8 MIN READ

Best Practices

Customer Experience

Employee Engagement

Empathize with Your Audience During the Holiday Season

(Sure, it's only September, but brace yourself!) How many people do you know who can’t wai...

Marie Oliverio

September 29, 2021 | 3 MIN READ

Customer Experience

Market Research

Reasons Not to Listen to Your Customers

In a world where the customer is at the heart of every business strategy, it feels counterintui...

Disha Sanghvi

September 28, 2021 | 4 MIN READ

Best Practices

Customer Experience

Employee Engagement

In Their Own Words: Open-ended Questions for Customer or Employee Experience Feedback

There’s little doubt that the customer experience (CX) and employee experience (EX) connect t...

Gordon Polovin

September 26, 2021 | 7 MIN READ

Customer Experience

Financial Services

Banking on Gen Z: How the Financial Services Industry Must Adapt

Like everything else, the COVID-19 pandemic has changed the banking industry. Along with the ad...

Adam Spencer

September 21, 2021 | 3 MIN READ