About Sogolytics

Customer Experience

Employee Engagement

Exploring Success: An Interview with Sogolytics’s VP of Success, Melissa Krut

You’ve set the goals, but are you on track? The first step to achieving your target is unders...

Sogolytics

March 3, 2022 | 8 MIN READ

Customer Experience

Why a Customer Success Management Program is Vital to Every Business

Over time, the pendulum has swung from "The customer is always right!" to a more nuanced unders...

Gordon Polovin

February 24, 2025 | 8 MIN READ

Customer Experience

“Get Rich Quick” Method for Understanding Customer Desires

If your company could only allocate budget to one single aspect of sales or marketing, it shoul...

Jake Burgess

February 14, 2022 | 6 MIN READ

Customer Experience

The Pros and Cons of Chatbots in Customer Service

We live in an era where customer support teams are regularly overloaded with requests, but comp...

Jake Burgess

February 10, 2022 | 6 MIN READ

Customer Experience

Weddings, Parties, and Special Events in the COVID-19 Era

With shutdowns and stay-at-home orders hitting the U.S. from all sides, people retreated into t...

Gordon Polovin

February 7, 2022 | 6 MIN READ

Customer Experience

From Fast Food to Fine Dining: The Restaurant Scene in 2022

The COVID-19 pandemic hit the US in early 2020, and aside from the dire health consequences, it...

Gordon Polovin

January 21, 2025 | 7 MIN READ

Customer Experience

Feel the Burn: The Pandemic’s Impact on Health Clubs and Gyms

When the pandemic hit, it put all of us into a state of universal uncertainty. At the center of...

Gordon Polovin

January 31, 2022 | 6 MIN READ

Customer Experience

Financial Services

Customer Loyalty in Banking: From Detractors to Promoters in Six Months

Customer loyalty is crucial for any business, but in banking, it’s particularly critical. Wit...

Jason Smith

May 30, 2023 | 4 MIN READ

Customer Experience

COVID-19 and the Country Club Membership Experience

When COVID-19 hit the USA, it didn't bypass country clubs (alternatively referred to as the "CC...

Gordon Polovin

August 8, 2023 | 8 MIN READ

Customer Experience

Employee Engagement

Using the “Head, Heart, Hands” Model to Embrace Customer Success

It’s well-established that the companies that enjoy the most success over the long-term are t...

Jake Burgess

February 21, 2025 | 7 MIN READ