Best Practices

Customer Experience

Employee Engagement

Why Rebranding is Sometimes the Best Option

Your brand is the foundation of everything you do in your organization—from mission and visio...

LeTeisha Newton

September 24, 2022 | 7 MIN READ

Customer Experience

Market Research

5 Storytelling Examples Connecting Brand & Customer Journey

Your customers are exposed to branding everywhere. Storytelling is one way to connect your bran...

Jenn Goddu

November 18, 2024 | 5 MIN READ

Best Practices

Customer Experience

Understanding the Impact of Storytelling on Customer Experience

Ready for a sad-but-true story? Trust for all sources of information have recently hit recor...

Jenn Goddu

September 15, 2022 | 5 MIN READ

Customer Experience

Real Estate

Realtor vs. Home Cash Buyer: Seller Experience Comparison

So, you're ready to sell your place? Definitely a big decision! Now that you've made this choic...

Gordon Polovin

September 15, 2022 | 12 MIN READ

Customer Experience

Survey Types

CX Metrics: How is NPS Calculated?

Could there really be one question to rule them all? As we continue our deeper look at CX me...

LeTeisha Newton

September 9, 2022 | 3 MIN READ

About Sogolytics

Financial Services

Where Sogolytics is Going: Upcoming Events

For many, Labor Day weekend means the end of travel and summer adventures. For us, it's time to...

Sogolytics

August 9, 2023 | 3 MIN READ

Customer Experience

Buzzword Decoded: What is NPS Really?

The Net Promoter Score (NPS), and its employee counterpart eNPS, is a metric that many business...

LeTeisha Newton

September 2, 2022 | 4 MIN READ

Best Practices

Customer Experience

Retail

Low-Cost Ways to Improve the In-Store Shopping Experience

All things being equal, creating a better shopping experience for your customers is likely to i...

Jake Burgess

August 25, 2022 | 9 MIN READ

Best Practices

Customer Experience

Shisa Kanko: Mastering External Communications with Japanese Train Drivers

Miscommunication with your customers, clients, and partners can be fatal. Social media gaffes c...

Jake Burgess

August 15, 2022 | 8 MIN READ

Best Practices

Customer Experience

Travel and Hospitality

Creating Airline Passenger Experiences Travelers Will Love

Airlines are known for their commitment to prioritizing passengers’ air travel experience. ...

Natasha Safronova

August 10, 2022 | 4 MIN READ