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Showing results for : buyer personas
Customer Experience
Buyer Journey vs. Customer Journey: Key Differences and Why They Matter
Let's face it: Your prospective customers don't just wake up one day and suddenly decide to buy...
Kashyap Vyas
September 11, 2024 | 14 MIN READ
Customer Experience
Bridge the Summer Break with Seasonal CX
Customer spend patterns keep changing throughout the year. Have you ever noticed customers buyi...
Disha Sanghvi
June 15, 2023 | 4 MIN READ
Best Practices
Market Research
How to Create a Marketing Strategy for a New Business
If you’re trying to market or promote a brand new business, what do you do? Where do you star...
Cherie Foo
July 11, 2023 | 8 MIN READ
Best Practices
Customer Experience
Think Like a Child: Valuable CX Lessons from Kids’ Museums
Children are notoriously difficult to engage for long periods of time. They’ve got permanentl...
Jake Burgess
March 17, 2022 | 7 MIN READ
Customer Experience
Customer Experience: Tips & Tricks from the World of Museums
Money is important to museums. They need to keep the lights on and pay their staff. They need t...
Jake Burgess
March 9, 2022 | 8 MIN READ
Customer Experience
“Get Rich Quick” Method for Understanding Customer Desires
If your company could only allocate budget to one single aspect of sales or marketing, it shoul...
Jake Burgess
February 14, 2022 | 6 MIN READ
Best Practices
Customer Experience
How to Create More Useful Buyer Personas and Avoid 5 Costly Mistakes
Buyer personas help you understand your audience and adapt your marketing efforts to the prefer...
Natasha Safronova
August 25, 2021 | 5 MIN READ
