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Best Practices
Employee Engagement
General
Steer Your EntrepreneurSHIP: Which TV Character Should You Hire?
Entrepreneurship isn’t the easiest route for anyone, but the benefits are extremely rewarding...
LeTeisha Newton
January 14, 2022 | 7 MIN READ
General
Steer the EntrepreneurSHIP: What Kind of Entrepreneur Are You?
Understanding who you are is an important endeavor, and vitally important when it comes to the ...
LeTeisha Newton
January 5, 2022 | 11 MIN READ
Best Practices
General
Best Cybersecurity Practices for Your Business
Cybersecurity revolves around the technologies, processes, applications, and controls designed ...
Gordon Polovin
September 10, 2024 | 5 MIN READ
Best Practices
General
The Advantages of Disaster: Self-Reliance and Preparation
The first images that come to mind when people hear the word “disaster” are often pictures ...
Jessica Larson
June 26, 2020 | 5 MIN READ
Customer Experience
Improving B2B Customer Experience with Customer Journey Mapping
What is the Customer Experience in B2B markets and companies?
B2B challenges frequently make t...
Gordon Polovin
July 5, 2020 | 9 MIN READ
Customer Experience
VoC and ROI: How can Voice of the Customer impact revenue?
Henry Ford famously (or infamously) said car buyers could have any color they wanted as long as...
Gordon Polovin
May 5, 2021 | 9 MIN READ
Customer Experience
Market Research
What is Market Share and Why Should We Care?
Business owners and marketers alike will find it’s important to understand market share so th...
Jake Burgess
June 7, 2024 | 8 MIN READ
Best Practices
Customer Experience
General
Freak Out… or Find Out: Data-Driven Insights in Challenging Times
What do you do during uncertain economic times or even during the regular, cyclical highs and l...
Kathy Edens
March 31, 2024 | 5 MIN READ
Customer Experience
Benchmarking 101: Why Your Results Are the Only Ones That Matter
Are you forever benchmarking your company’s results against your competitor’s, others in yo...
Kathy Edens
March 26, 2020 | 5 MIN READ