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Showing results for : branding
Customer Experience
The Importance of Trust in Consumer Behavior
Consumers value trust when selecting the brands they’ll purchase from. Trust may be intangibl...
Jenn Goddu
March 15, 2024 | 5 MIN READ
About Sogolytics
Customer Experience
Why Engage in Partner Marketing?
You see it all the time on social media—an #ad by an influencer you follow, or a sponsored re...
Marie Oliverio
September 3, 2021 | 2 MIN READ
Customer Experience
Employee Engagement
Why Focus on HR and Marketing Alignment?
There are so many stories out there about the importance of alignment between marketing and sal...
Natasha Safronova
August 3, 2021 | 3 MIN READ
Customer Experience
From First to Last: How to Improve Your Customer Experience
Want to improve your customer experience? Here’s how you can influence perceptions and take y...
Disha Sanghvi
July 24, 2021 | 4 MIN READ
Customer Experience
Market Research
Intended vs. Actual Branding: Understand the Difference to Elevate Marketing Strategies
Branding rests on a combination of marketing activities that build a personality or reputation....
Gordon Polovin
March 23, 2021 | 8 MIN READ
Customer Experience
Market Research
Survey Types
Why the Brand Awareness Survey is Becoming a Vital Tool in the Marketing Process
What is brand awareness, and why is it important?
Good branding is the art of connecting an ...
Gordon Polovin
July 28, 2020 | 8 MIN READ
Customer Experience
Market Research
The Impact of Branding: You’d Better Recognize
Any conversation about customer experience (CX) must include a discussion of brand power and wh...
Gordon Polovin
May 21, 2024 | 6 MIN READ
