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Showing results for : branding
Market Research
How to Measure Brand Awareness in Modern Marketing Environments
When awareness of your brand enters the conversation in any marketing campaign, it revolves aro...
Gordon Polovin
September 11, 2024 | 12 MIN READ
Best Practices
Customer Experience
How Businesses Should Navigate Social Media in 2024
Social media is no longer social. The big names like Instagram, Facebook and TikTok have evolve...
Jake Burgess
December 15, 2023 | 5 MIN READ
Customer Experience
Are You Cashing In On Your Brand Equity?
From a marketing perspective—and far beyond—brand equity is the value of the brand itself. ...
LeTeisha Newton
May 18, 2023 | 7 MIN READ
Best Practices
Customer Experience
Employee Engagement
Why Rebranding is Sometimes the Best Option
Your brand is the foundation of everything you do in your organization—from mission and visio...
LeTeisha Newton
September 24, 2022 | 7 MIN READ
Customer Experience
Market Research
5 Storytelling Examples Connecting Brand & Customer Journey
Your customers are exposed to branding everywhere. Storytelling is one way to connect your bran...
Jenn Goddu
November 18, 2024 | 5 MIN READ
Best Practices
Customer Experience
Understanding the Impact of Storytelling on Customer Experience
Ready for a sad-but-true story?Trust for all sources of information have recently hit recor...
Jenn Goddu
September 15, 2022 | 5 MIN READ
About Sogolytics
Welcome to Sogolytics!
Rebranding is demanding, and not just because it's a cool rhyme. If you want to change things u...
Melissa Krut
August 21, 2022 | 5 MIN READ
Customer Experience
Market Research
Survey Types
Brand Identity: The What, Why, When, and How (With Examples!)
The WHAT
Before we dive deep into brand identity, let’s get our definitions straight. Brand ...
Natasha Safronova
April 10, 2022 | 4 MIN READ
Best Practices
Customer Experience
Market Research
How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development
Legendary brands don't just appear -- they're built. A journey to a strong brand presence and r...
Natasha Safronova
February 24, 2022 | 5 MIN READ
About Sogolytics
Best Practices
General
Before You Host Another Webinar, Consider This
Hosting a webinar can be a great way to connect with customers or promote your brand. However, ...
Shrutika Desai
December 7, 2021 | 4 MIN READ
