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Showing results for : brand identity
Market Research
How to Measure Brand Awareness in Modern Marketing Environments
When awareness of your brand enters the conversation in any marketing campaign, it revolves aro...
Gordon Polovin
September 11, 2024 | 12 MIN READ
Customer Experience
Better Brand Experiences for Customer Retention and Loyalty
Let’s make one thing clear: Creating better brand experiences is not just a desirable goal; i...
LeTeisha Newton
December 22, 2023 | 8 MIN READ
Customer Experience
Market Research
How Leaders Affect Customer Brand Experience
Whew, it’s been a long road, but we made it! We’re on the home stretch now in our Leadershi...
LeTeisha Newton
September 8, 2023 | 8 MIN READ
Best Practices
Customer Experience
Marketing A New Business: Your First Customers
If you’re starting a new business or launching a new product, it can feel like the most diffi...
Cherie Foo
June 11, 2024 | 9 MIN READ
About Sogolytics
Brandstanding: Why It’s Time to Check Yourself
Sogolytics · Brandstanding: Why It's Time to Check Yourself | Sogolytics BlogCastWho car...
Melissa Krut
July 6, 2023 | 7 MIN READ
Best Practices
Customer Experience
Employee Engagement
Why Rebranding is Sometimes the Best Option
Your brand is the foundation of everything you do in your organization—from mission and visio...
LeTeisha Newton
September 24, 2022 | 7 MIN READ
Best Practices
Customer Experience
Understanding the Impact of Storytelling on Customer Experience
Ready for a sad-but-true story?Trust for all sources of information have recently hit recor...
Jenn Goddu
September 15, 2022 | 5 MIN READ
About Sogolytics
Welcome to Sogolytics!
Rebranding is demanding, and not just because it's a cool rhyme. If you want to change things u...
Melissa Krut
August 21, 2022 | 5 MIN READ
Best Practices
General
How Important is an Organization’s WHY?
Ever since Simon Sinek’s 2009 TED Talk went viral, “finding your WHY” has become extremel...
Jake Burgess
May 27, 2022 | 8 MIN READ
Best Practices
Customer Experience
Designing Accessible Experiences: Getting Started
Does your business cater to your entire audience? How thoughtful are your solutions and product...
Disha Sanghvi
May 27, 2022 | 6 MIN READ
