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Customer Experience
Market Research
6 Innovative Leading Brand Customer Experience Strategies
There's no longer a debate about whether or not an engaging customer experience (CX) opens the ...
Gordon Polovin
September 16, 2024 | 10 MIN READ
Customer Experience
The 6 Known-Brand Reward Programs Creating CX Waves in 2024
Modern loyalty programs prioritize practicality, but to succeed, their designers must have visi...
Gordon Polovin
October 9, 2024 | 10 MIN READ
Customer Experience
Market Research
The Power of Brand Loyalty In Today’s Marketplace: Study Results
In an era brimming with choices, selecting a preferred brand—whether it’s a grocery store, ...
Sarah Faiz
September 11, 2024 | 4 MIN READ
Market Research
How to Measure Brand Awareness in Modern Marketing Environments
When awareness of your brand enters the conversation in any marketing campaign, it revolves aro...
Gordon Polovin
September 11, 2024 | 12 MIN READ
Customer Experience
How Brands Erode Trust (And 5 Ways Not To!)
Ever heard of the saying: “Trust takes years to build, seconds to break, and forever to repai...
Cherie Foo
April 25, 2024 | 9 MIN READ
Customer Experience
Unleashing the Power of Customer-Centric Strategies
Things just aren’t what they used to be.Change itself isn't a bad thing, but the new digi...
LeTeisha Newton
December 11, 2023 | 6 MIN READ
Customer Experience
Market Research
How Leaders Affect Customer Brand Experience
Whew, it’s been a long road, but we made it! We’re on the home stretch now in our Leadershi...
LeTeisha Newton
September 8, 2023 | 8 MIN READ
About Sogolytics
Brandstanding: Why It’s Time to Check Yourself
Sogolytics · Brandstanding: Why It's Time to Check Yourself | Sogolytics BlogCastWho car...
Melissa Krut
July 6, 2023 | 7 MIN READ
Customer Experience
Are You Cashing In On Your Brand Equity?
From a marketing perspective—and far beyond—brand equity is the value of the brand itself. ...
LeTeisha Newton
May 18, 2023 | 7 MIN READ
Best Practices
Customer Experience
Understanding the Impact of Storytelling on Customer Experience
Ready for a sad-but-true story?Trust for all sources of information have recently hit recor...
Jenn Goddu
September 15, 2022 | 5 MIN READ
