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Showing results for : B2C
Customer Experience
Buyer Journey vs. Customer Journey: Key Differences and Why They Matter
Let's face it: Your prospective customers don't just wake up one day and suddenly decide to buy...
Kashyap Vyas
September 11, 2024 | 14 MIN READ
Best Practices
Retail
What’s Driving Holiday Retail Sales in 2022?
The customer experience in the retail environment jumps to a new level of intensity as the holi...
Gordon Polovin
October 22, 2022 | 6 MIN READ
Customer Experience
Market Research
B2B Customer Journey Touchpoints That Can Make or Break Your Marketing Strategy
B2B customer experience (CX) ratings tend to fall short of expectations versus similar assessme...
Gordon Polovin
June 5, 2023 | 7 MIN READ
Customer Experience
Market Research
B2C Customer Experience and B2B Customer Experience: Yes, There’s A Difference
Customer experience is one of the biggest topics in business these days, but as you might expec...
Gordon Polovin
June 2, 2023 | 12 MIN READ
About Sogolytics
Market Research
Firmographic Segmentation: A Crucial B2B Marketing Strategy
Breaking down your data to make the most of every slice? Our series on segmentation continues!
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Gordon Polovin
June 2, 2023 | 8 MIN READ
