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Showing results for : b2b
Customer Experience
Buyer Journey vs. Customer Journey: Key Differences and Why They Matter
Let's face it: Your prospective customers don't just wake up one day and suddenly decide to buy...
Kashyap Vyas
September 11, 2024 | 14 MIN READ
Best Practices
General
Data Integration and B2B Brand Development: How well are you protecting your data?
The digital era, the Internet of Things (IoT), social media, mobile apps, analytics, Big Data, ...
Gordon Polovin
April 18, 2024 | 7 MIN READ
Customer Experience
Sales Enablement and How It’s Changing B2B Customer Experience (CX)
Traditionally, businesses selling products and services to other businesses (commonly referred ...
Gordon Polovin
January 4, 2022 | 6 MIN READ
Best Practices
Customer Experience
How to Create More Useful Buyer Personas and Avoid 5 Costly Mistakes
Buyer personas help you understand your audience and adapt your marketing efforts to the prefer...
Natasha Safronova
August 25, 2021 | 5 MIN READ
Customer Experience
Market Research
The Key Psychographics That Drive B2B Decision-Makers
The B2B marketing arena is a massively complicated network of customer touchpoints that busines...
Gordon Polovin
June 8, 2023 | 7 MIN READ
Customer Experience
Market Research
B2B Customer Journey Touchpoints That Can Make or Break Your Marketing Strategy
B2B customer experience (CX) ratings tend to fall short of expectations versus similar assessme...
Gordon Polovin
June 5, 2023 | 7 MIN READ
Customer Experience
Market Research
B2C Customer Experience and B2B Customer Experience: Yes, There’s A Difference
Customer experience is one of the biggest topics in business these days, but as you might expec...
Gordon Polovin
June 2, 2023 | 12 MIN READ
About Sogolytics
Market Research
Firmographic Segmentation: A Crucial B2B Marketing Strategy
Breaking down your data to make the most of every slice? Our series on segmentation continues!
...
Gordon Polovin
June 2, 2023 | 8 MIN READ
Customer Experience
Improving B2B Customer Experience with Customer Journey Mapping
What is the Customer Experience in B2B markets and companies?
B2B challenges frequently make t...
Gordon Polovin
July 5, 2020 | 9 MIN READ
