Best Practices

Customer Experience

Market Research

Do You (Really) Have a Customer Experience Strategy?

If the C-suite asked to see your customer experience strategy, what would you share? Do you hav...

Kathy Edens

September 28, 2020 | 6 MIN READ

Market Research

Market Segmentation – A critical component of company strategy and ROI success

What is Market Segmentation? Ready to make the most of what you've got? Using market segmentat...

Gordon Polovin

May 7, 2024 | 10 MIN READ

Market Research

Behavioral Segmentation: A Crucial Aspect of Market Segmentation

Segmenting a market means developing the most vivid view possible of a particular customer oppo...

Gordon Polovin

September 12, 2023 | 8 MIN READ

Market Research

Psychographic Segmentation – A vital component of market segmentation studies

Defining psychographic segmentation as part of the extensive marketing segmentation landscape i...

Gordon Polovin

June 1, 2023 | 9 MIN READ

Market Research

Demographic Segmentation – A Vital Cog in Every Marketing Research Wheel

The digital era has thrust us into the path of a dynamic marketplace full of surprises, shocks,...

Gordon Polovin

June 8, 2023 | 9 MIN READ

Customer Experience

Will Customer Effort Score Be the Next Best Predictor of Success?

Customer effort matters. That’s not new. However, in 2020, there’s added benefit in making ...

Jenn Goddu

December 2, 2022 | 6 MIN READ

Customer Experience

Survey Types

What is a customer experience program, and why is customer feedback tied to it so closely?

Sales enablement and marketing experts agree on one thing - aiming for flawless customer experi...

Gordon Polovin

May 24, 2021 | 7 MIN READ

Customer Experience

What is Customer Journey Mapping?

Customer journey mapping is the marketing activity that visually represents the customer or pro...

Gordon Polovin

January 21, 2025 | 10 MIN READ

Customer Experience

Market Research

Survey Types

Why the Brand Awareness Survey is Becoming a Vital Tool in the Marketing Process

What is brand awareness, and why is it important?  Good branding is the art of connecting an ...

Gordon Polovin

July 28, 2020 | 8 MIN READ

Employee Engagement

Boosting Employee Engagement Through eLearning

If you want to make your business successful, start with your workers. As statistics show, em...

Alexey Kutsenko

July 28, 2020 | 6 MIN READ