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Customer Experience
Market Research
Omnichannel Marketing vs. Multichannel Marketing: Who’s Winning the Game?
Omnichannel marketing today is more than just a buzzword. Brands across the spectrum are le...
Savan Kharod
July 6, 2020 | 7 MIN READ
Customer Experience
Digital Customer Experience Management – The Latest Sales Enablement Function
If anything is trending more than customer experience today, it's all things digital. It's no s...
Gordon Polovin
May 6, 2021 | 6 MIN READ
About Sogolytics
Customer Experience
Customer Lifetime Value (CLV) – A Key Metric in the Pursuit of Customer Service Feedback
What is the lifetime value of a customer?
Marketing executives in businesses all over the USA ...
Gordon Polovin
June 26, 2020 | 6 MIN READ
Best Practices
Customer Experience
How To Use Data To Improve Customer Experience
What is data and why is it so important?
Businesses with the foresight to differentiate their ...
Gordon Polovin
June 18, 2020 | 8 MIN READ
Employee Engagement
Survey Types
How to Launch an Employee Exit Survey
Saying goodbye to employees can be tricky -- is it worth extending the conversation? "So long, ...
Melissa Krut
June 15, 2020 | 1 MIN READ
Customer Experience
Improving B2B Customer Experience with Customer Journey Mapping
What is the Customer Experience in B2B markets and companies?
B2B challenges frequently make t...
Gordon Polovin
July 5, 2020 | 9 MIN READ
Customer Experience
Financial Services
How to Improve Customer Experience in Banking
The customer journey in the banking market
The minute individuals begin thinking about the ins...
Gordon Polovin
July 1, 2024 | 7 MIN READ
Best Practices
Employee Engagement
You Can Change Company Culture For the Better
A good company culture will make coming into work enjoyable and encourages engagement and reten...
Adam Spencer
June 11, 2020 | 3 MIN READ
Customer Experience
VoC and ROI: How can Voice of the Customer impact revenue?
Henry Ford famously (or infamously) said car buyers could have any color they wanted as long as...
Gordon Polovin
May 5, 2021 | 9 MIN READ
Employee Engagement
Optimizing employee experience: How does language figure into the picture?
How diverse is America really?
The USA in the 21st century is a cultural hodgepodge that com...
Gordon Polovin
May 29, 2020 | 6 MIN READ
