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Customer Experience
How to Conduct a CX Audit to Improve Service Quality
Businesses that provide an excellent customer experience (CX) have better sales and brand l...
Richard Conn
September 4, 2023 | 8 MIN READ
Customer Experience
Round Out Your CX Program with Closed Loop Feedback Management
What?
Feedback is feedback, right? Well, yes, but what you do with it is what makes it closed ...
Kendall Place
May 6, 2021 | 4 MIN READ
Customer Experience
The Best Ways to Collect Customer Feedback
Why care?
Organizations spend billions of dollars every year on digital technology apps that a...
Gordon Polovin
November 30, 2020 | 9 MIN READ
Customer Experience
Customer Service Skills in 2020 and Beyond
What are customer service skills?
Every business today that’s into making the customer exper...
Gordon Polovin
October 23, 2020 | 9 MIN READ
Customer Experience
How do customer touchpoints drive marketing strategies in a competitive environment?
What is a customer touchpoint?
Imagine this—you leave by car from your home in Boca Raton. Y...
Gordon Polovin
May 26, 2023 | 9 MIN READ
Employee Engagement
How To Transform Onboarding to Kick-Start Employee Engagement
What’s the point of going through the strenuous undertaking of hiring a new employee if your ...
Gordon Polovin
June 5, 2023 | 7 MIN READ
Best Practices
Customer Experience
Market Research
Do You (Really) Have a Customer Experience Strategy?
If the C-suite asked to see your customer experience strategy, what would you share? Do you hav...
Kathy Edens
September 28, 2020 | 6 MIN READ
Market Research
Market Segmentation – A critical component of company strategy and ROI success
What is Market Segmentation?
Ready to make the most of what you've got? Using market segmentat...
Gordon Polovin
May 7, 2024 | 10 MIN READ
Market Research
Behavioral Segmentation: A Crucial Aspect of Market Segmentation
Segmenting a market means developing the most vivid view possible of a particular customer oppo...
Gordon Polovin
September 12, 2023 | 8 MIN READ
Market Research
Psychographic Segmentation – A vital component of market segmentation studies
Defining psychographic segmentation as part of the extensive marketing segmentation landscape i...
Gordon Polovin
June 1, 2023 | 9 MIN READ
