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Customer Experience
How do customer touchpoints drive marketing strategies in a competitive environment?
What is a customer touchpoint?
Imagine this—you leave by car from your home in Boca Raton. Y...
Gordon Polovin
May 26, 2023 | 9 MIN READ
Employee Engagement
How To Transform Onboarding to Kick-Start Employee Engagement
What’s the point of going through the strenuous undertaking of hiring a new employee if your ...
Gordon Polovin
June 5, 2023 | 7 MIN READ
Best Practices
Customer Experience
Market Research
Do You (Really) Have a Customer Experience Strategy?
If the C-suite asked to see your customer experience strategy, what would you share? Do you hav...
Kathy Edens
September 28, 2020 | 6 MIN READ
Market Research
Market Segmentation – A critical component of company strategy and ROI success
What is Market Segmentation?
Ready to make the most of what you've got? Using market segmentat...
Gordon Polovin
May 7, 2024 | 10 MIN READ
Market Research
Behavioral Segmentation: A Crucial Aspect of Market Segmentation
Segmenting a market means developing the most vivid view possible of a particular customer oppo...
Gordon Polovin
September 12, 2023 | 8 MIN READ
Market Research
Psychographic Segmentation – A vital component of market segmentation studies
Defining psychographic segmentation as part of the extensive marketing segmentation landscape i...
Gordon Polovin
June 1, 2023 | 9 MIN READ
Market Research
Demographic Segmentation – A Vital Cog in Every Marketing Research Wheel
The digital era has thrust us into the path of a dynamic marketplace full of surprises, shocks,...
Gordon Polovin
June 8, 2023 | 9 MIN READ
Customer Experience
Will Customer Effort Score Be the Next Best Predictor of Success?
Customer effort matters. That’s not new. However, in 2020, there’s added benefit in making ...
Jenn Goddu
December 2, 2022 | 6 MIN READ
Customer Experience
Survey Types
What is a customer experience program, and why is customer feedback tied to it so closely?
Sales enablement and marketing experts agree on one thing - aiming for flawless customer experi...
Gordon Polovin
May 24, 2021 | 7 MIN READ
Customer Experience
What is Customer Journey Mapping?
Customer journey mapping is the marketing activity that visually represents the customer or pro...
Gordon Polovin
September 13, 2023 | 10 MIN READ