• Company
  • Sales  +1 (800) 646-0520
  • Contact Us
  • Login
Sogolytics – Online Survey Tool Sogolytics – Online Survey Tool Sogolytics – Online Survey Tool Sogolytics – Online Survey Tool
  • Products
    •  
        • Enterprise Feedback
        • Customer Experience
        • Employee Experience
        • Online Survey Tool (DIY)
        • Managed Services
        Products
        See all Products
        Explore SogoSurvey
        All plans have same awesome features!
        Plans differ only by responses, emails, and usage limits.
        Survey Design
        Build faster with intuitive survey creation options.
        Survey Distribution
        Publish, track delivery, and collect answers.
        Survey Participation
        Engage your audience to boost response rates.
        Reporting
        Turn results into reports you can share in minutes.
        Data Management
        Control your data in the format of your choice.
        All Features
        Explore our toolbox of powerful features.
        Every plan includes all Pro Max features!
        About
        SogoSURVEY

        Related Resources

        Security Automation & Integration
        Explore SogoCore
        Step up with our advanced survey solution.
        Take a Tour
        Our all-in-one platform simplifies project flows.
        Mobile App
        Get answers to go with the app that delivers.
        Poll Maker
        Learn how our quick polls make decisions easy.
        Form Builder
        Simplify workflows with quick forms and alerts.
        Assessment
        From quizzes to audits, scores deliver more.
        About
        SogoCORE

        Related Resources

        Security Automation & Integration
        Explore SogoCX
        Meet our complete customer experience platform.
        Omnichannel Experience
        Deliver consistently across channels.
        Voice of Customer
        Build understanding through deep listening.
        Customer Journey
        Find and fix friction points for smooth sailing.
        Customer Analytics
        Turn metrics, drivers, and NLP into insights
        Alerts & Action Plans
        React quickly and plan strategically.
        Net Promoter Score (NPS)
        Deepen brand loyalty to improve customer retention.
        About
        SogoCX

        Related Resources

        Security Automation & Integration
        Explore SogoEX
        Learn about our employee experience platform.
        Employee Engagement
        Uncover the drivers that impact employees most.
        Employee Pulse
        Easily track employee sentiment across time.
        HR Analytics
        Drill down on metrics and open-ended feedback.
        Employee Journey
        Mind the gaps to ensure a consistent employee experience.
        Employee 360 Feedback
        Get the full picture with this powerful multi-view study.
        Candidate Experience
        Improve the experiences of your potential employees, too!
        Employee Wellbeing
        Build a healthier balance to sustain a thriving workplace.
        Performance Management
        Ensure your reviews empower learning and growth.
        Company Culture
        Curate a workplace that really works for you and your team.
        Digital EX
        Streamline digital experiences to keep things moving.
        About
        SogoEX

        Related Resources

        Security Automation & Integration
        Explore Managed Services
        We manage your research from survey design to insights.
        Managed Survey Projects
        Survey Design Services
        Survey Panel Services
        K12 Managed Research
        Welcome
        TO sogolytics

        Related Resources

        Security Automation & Integration
      • Enterprise Feedback
        • Enterprise Feedback
        • Take a Tour
        • Mobile App
        • Poll Maker
        • Form Builder
        • Assessment
      • Customer Experience
        • Customer Experience Overview
        • Omnichannel Experience
        • Voice of Customer
        • Customer Analytics
        • Ticketing
        • Customer Journey
        • Alerts and Action
        • Net Promoter Score (NPS)
      • Employee Experience
        • Employee Experience Overview
        • Employee Engagement
        • Employee Pulse
        • HR Analytics
        • Employee Journey
        • Employee 360 Feedback
        • Candidate Experience
        • Employee Wellbeing
        • Performance Management
        • Company Culture
        • Digital EX
      • Online Survey Tool (DIY)
        • Online Survey Tool (DIY)
        • Survey Design
        • Survey Distribution
        • Survey Participation
        • Reporting
        • Data Management
        • All Features
      • Managed Services
        • Managed Services
        • Managed Survey Projects
        • Survey Design Services
        • Survey Panel Services
        • K12 Managed Research
      • See all Products
      • Help Desk Ticketing
        • Help Desk Ticketing
        • Features
        • Closing the Loop
        • Use Cases
    •  
      • Security
      • Automation and Integration 
      • Survey Templates
  • Solutions
    • Solutions By Function
        • Function
        • Industry

          Security Automation & Integration Managed Services
        Solutions
        Banks Credit Unions ConsultingFitnessHealthcare
        Higher EducationHospitality Human Resources K12Technology
        See all Solutions
        Case Study
        T3 Expo + Sogolytics
        Read more

        Related Resources

        On-Demand Webinar Library Survey Template Bank
        Solutions
        By Industry

        Quick: What’s that industry in which everyone’s trying to improve customer and employee experiences? Oh, right — that’s every industry! Working to provide better experiences for everyone? There’s a good chance we can help.

        01Credit Union 02Healthcare 03Travel & Hospitality 04Higher Education 05Non-Profit 06B2C 07Airlines 08Manufacturing
        09Financial Services 10Government 11K12 12B2B 13Technology 14Retail 15Automotive 16Fitness
        Case Study
        VPFW + Sogolytics
        Read more

        Related Resources

        On-Demand Webinar Library Survey Template Bank
    • Banks
    • Credit Unions
    • Consulting
    • Fitness
    • Healthcare
    • Higher Education
    • Hospitality
    • Human Resources
    • K12
    • Technology
    • See all Solutions
    • Solutions By Industry
        • Credit Union
        • Financial Services
        • Healthcare
        • Government
        • Travel & Hospitality
        • K12
        • Higher Education
        • B2B
        • Non-Profit
        • Technology
        • B2C
        • Retail
        • Airlines
        • Automotive
        • Manufacturing
        • Fitness
    •  
      • Security

        Our top-tier certifications and practices ensure your data privacy and security every step of the way.

      • Automation and Integration 
      • Managed Services
      • Survey Templates

        Professionally designed questionnaires for a wide range of projects allow you to go live in no time.

    •  
      • Customized Success

        Our powerful, flexible solutions serve clients across industries and around the world. Their success is our success.

      • See Case Studies
  • Pricing
  • Customers
  • Company
    •  
      • Company
        Team Careers Events
        Newsroom Brand Guidelines Contact
        About Us

        Contact Us

        Have a question or need support? Let’s talk!
      • Teams
      • Careers
      • Events
        •  
      • Newsroom
      • Brand Guidelines
      • Contact
      • About Us
  • Resources
    •  
        • User Guide
        • Video Library
        • Training
        • Webinars
        • Customer Stories
        • Survey Templates

          Blog Latest Releases
        Resources
        BlogLatest Releases Reports & eBooks Survey Templates
        TrainingUser Guide Video Library Webinars
        See all Resources
        Welcome
        to sogolytics

        Related Resources

        Create Your First Survey Project Getting Started With Sogolytics – Live Training
      • Blog
      • Latest Release
      • Reports & ebooks
      • Survey Templates
    •  
      • Training
      • User Guide
      • Video Library
      • Webinars
      • See all Resources
  • Create with AI Create with AI
  • Request a Demo Request a Demo
Sogolytics Blog Sogolytics Blog Sogolytics Blog Sogolytics Blog
Sogolytics Blog Sogolytics Blog
  • Products
    •  
        • Enterprise Feedback
        • Customer Experience
        • Employee Experience
        • Online Survey Tool (DIY)
        • Managed Services
        Products
        See all Products
        Explore SogoSurvey
        All plans have same awesome features!
        Plans differ only by responses, emails, and usage limits.
        Survey Design
        Build faster with intuitive survey creation options.
        Survey Distribution
        Publish, track delivery, and collect answers.
        Survey Participation
        Engage your audience to boost response rates.
        Reporting
        Turn results into reports you can share in minutes.
        Data Management
        Control your data in the format of your choice.
        All Features
        Explore our toolbox of powerful features.
        Every plan includes all Pro Max features!
        About
        SogoSURVEY

        Related Resources

        Security Automation & Integration
        Explore SogoCore
        Step up with our advanced survey solution.
        Take a Tour
        Our all-in-one platform simplifies project flows.
        Mobile App
        Get answers to go with the app that delivers.
        Poll Maker
        Learn how our quick polls make decisions easy.
        Form Builder
        Simplify workflows with quick forms and alerts.
        Assessment
        From quizzes to audits, scores deliver more.
        About
        SogoCORE

        Related Resources

        Security Automation & Integration
        Explore SogoCX
        Meet our complete customer experience platform.
        Omnichannel Experience
        Deliver consistently across channels.
        Voice of Customer
        Build understanding through deep listening.
        Customer Journey
        Find and fix friction points for smooth sailing.
        Customer Analytics
        Turn metrics, drivers, and NLP into insights
        Alerts & Action Plans
        React quickly and plan strategically.
        Net Promoter Score (NPS)
        Deepen brand loyalty to improve customer retention.
        About
        SogoCX

        Related Resources

        Security Automation & Integration
        Explore SogoEX
        Learn about our employee experience platform.
        Employee Engagement
        Uncover the drivers that impact employees most.
        Employee Pulse
        Easily track employee sentiment across time.
        HR Analytics
        Drill down on metrics and open-ended feedback.
        Employee Journey
        Mind the gaps to ensure a consistent employee experience.
        Employee 360 Feedback
        Get the full picture with this powerful multi-view study.
        Candidate Experience
        Improve the experiences of your potential employees, too!
        Employee Wellbeing
        Build a healthier balance to sustain a thriving workplace.
        Performance Management
        Ensure your reviews empower learning and growth.
        Company Culture
        Curate a workplace that really works for you and your team.
        Digital EX
        Streamline digital experiences to keep things moving.
        About
        SogoEX

        Related Resources

        Security Automation & Integration
        Explore Managed Services
        We manage your research from survey design to insights.
        Managed Survey Projects
        Survey Design Services
        Survey Panel Services
        K12 Managed Research
        Welcome
        TO sogolytics

        Related Resources

        Security Automation & Integration
      • Enterprise Feedback
        • Enterprise Feedback
        • Take a Tour
        • Mobile App
        • Poll Maker
        • Form Builder
        • Assessment
      • Customer Experience
        • Customer Experience Overview
        • Omnichannel Experience
        • Voice of Customer
        • Customer Analytics
        • Ticketing
        • Customer Journey
        • Alerts and Action
        • Net Promoter Score (NPS)
      • Employee Experience
        • Employee Experience Overview
        • Employee Engagement
        • Employee Pulse
        • HR Analytics
        • Employee Journey
        • Employee 360 Feedback
        • Candidate Experience
        • Employee Wellbeing
        • Performance Management
        • Company Culture
        • Digital EX
      • Online Survey Tool (DIY)
        • Online Survey Tool (DIY)
        • Survey Design
        • Survey Distribution
        • Survey Participation
        • Reporting
        • Data Management
        • All Features
      • Managed Services
        • Managed Services
        • Managed Survey Projects
        • Survey Design Services
        • Survey Panel Services
        • K12 Managed Research
      • See all Products
      • Help Desk Ticketing
        • Help Desk Ticketing
        • Features
        • Closing the Loop
        • Use Cases
    •  
      • Security
      • Automation and Integration 
      • Survey Templates
  • Solutions
    • Solutions By Function
        • Function
        • Industry

          Security Automation & Integration Managed Services
        Solutions
        Banks Credit Unions ConsultingFitnessHealthcare
        Higher EducationHospitality Human Resources K12Technology
        See all Solutions
        Case Study
        T3 Expo + Sogolytics
        Read more

        Related Resources

        On-Demand Webinar Library Survey Template Bank
        Solutions
        By Industry

        Quick: What’s that industry in which everyone’s trying to improve customer and employee experiences? Oh, right — that’s every industry! Working to provide better experiences for everyone? There’s a good chance we can help.

        01Credit Union 02Healthcare 03Travel & Hospitality 04Higher Education 05Non-Profit 06B2C 07Airlines 08Manufacturing
        09Financial Services 10Government 11K12 12B2B 13Technology 14Retail 15Automotive 16Fitness
        Case Study
        VPFW + Sogolytics
        Read more

        Related Resources

        On-Demand Webinar Library Survey Template Bank
    • Banks
    • Credit Unions
    • Consulting
    • Fitness
    • Healthcare
    • Higher Education
    • Hospitality
    • Human Resources
    • K12
    • Technology
    • See all Solutions
    • Solutions By Industry
        • Credit Union
        • Financial Services
        • Healthcare
        • Government
        • Travel & Hospitality
        • K12
        • Higher Education
        • B2B
        • Non-Profit
        • Technology
        • B2C
        • Retail
        • Airlines
        • Automotive
        • Manufacturing
        • Fitness
    •  
      • Security

        Our top-tier certifications and practices ensure your data privacy and security every step of the way.

      • Automation and Integration 
      • Managed Services
      • Survey Templates

        Professionally designed questionnaires for a wide range of projects allow you to go live in no time.

    •  
      • Customized Success

        Our powerful, flexible solutions serve clients across industries and around the world. Their success is our success.

      • See Case Studies
  • Pricing
  • Customers
  • Company
    •  
      • Company
        Team Careers Events
        Newsroom Brand Guidelines Contact
        About Us

        Contact Us

        Have a question or need support? Let’s talk!
      • Teams
      • Careers
      • Events
        •  
      • Newsroom
      • Brand Guidelines
      • Contact
      • About Us
  • Resources
    •  
        • User Guide
        • Video Library
        • Training
        • Webinars
        • Customer Stories
        • Survey Templates

          Blog Latest Releases
        Resources
        BlogLatest Releases Reports & eBooks Survey Templates
        TrainingUser Guide Video Library Webinars
        See all Resources
        Welcome
        to sogolytics

        Related Resources

        Create Your First Survey Project Getting Started With Sogolytics – Live Training
      • Blog
      • Latest Release
      • Reports & ebooks
      • Survey Templates
    •  
      • Training
      • User Guide
      • Video Library
      • Webinars
      • See all Resources
  • Create with AI Create with AI
  • Request a Demo Request a Demo
Last updated on: May 28, 2024

Why Group Decision-Making is Important

by Jenn Goddu

Estimated Reading Time : 4 mins

Finally, Bobby’s the boss, and he wants to be a great leader. But can he drive the company forward? His ego’s on the line, and he’s ready to take risks by taking full responsibility for all decisions about the business.

While this is a very traditional approach to leadership, the single-decision-maker scenario can be detrimental to both Bobby and the company in many ways. Over time, we’ve come to understand a lot more about effective leadership, team building, and company culture. Along the way, we’ve learned a lot about why group decision-making is important, too.

It’s easy to identify instances at work when getting input from the group before a decision can prove helpful. These include:

  • Hiring new staff
  • Changing work processes
  • Deciding on company objectives
  • Planning business investments
  • Making new public policies

But this list doesn’t answer the question of why group decision-making is important. Let’s consider that in more detail.

group decision-making

Why involve team members in decisions?

Involving your group members in decision-making has several benefits. In this section we share six important ones.

1. Embrace Diverse Perspectives

When members of a team or individuals across teams are invited to participate in decision-making, you ensure a variety of experiences and expertise are voiced. A single leader, or even a small group, may have a limited viewpoint. This approach does not take advantage of the diversity within your organization.

Without soliciting other alternate approaches or unique insights into a problem, you might limit the range of solutions evaluated. This could leave you overlooking the best idea because it is unspoken in the mind of someone you didn’t include in the decision-making process.

2. Enhance Creativity and Innovation

Collaborating on a decision can help foster a company culture of creativity and innovation. By being open to brainstorming and discussing different ideas, you model for employees a willingness to be open to fresh approaches. This can translate to more creativity and a more innovative mindset in other areas of your business as well.

3. Increase Employee Engagement

Discussing decisions and potential outcomes helps build trust and enhance transparency. Plus, participating in the decision-making process typically makes people more invested in the outcome. This can support your change management efforts and smooth the path to success for new initiatives.

Meanwhile, you are demonstrating to your employees that you respect them and want to hear their opinions. Employees who feel heard are much more likely to feel connected to their work. This means group decision-making may also be viewed as a retention effort.

4. Improve Problem-solving

Group decision-making requires individuals to engage in critical thinking, listen actively, and effectively communicate ideas with others. All this can lead to better overall problem-solving processes for your business. You’ll not only know how to decide things as a group, but you’ll learn how to access collective knowledge and rely on one another to meet complex challenges.

5. Better Risk Management

When Bobby makes decisions on his own, he can be unaware of his blindspots. He might “go with his gut,” when someone else on his team, if asked, could have provided data to the contrary. (If you’ve conducted employee 360 feedback studies, you know how important it can be to bring blindspots (and hidden strengths!) to light, but it can be very difficult to highlight someone’s blindspots in real time!)

Establishing a process that allows you to enable decision participation from anywhere, at any time, can overcome the perceived obstacle that it will take too long or be too hard to get group input. Then, by involving diverse stakeholders, you can cut potential risks by taking advantage of a wealth of expertise, experience, and perspectives.

6. Promote Professional Development

Involving employees in decisions asks them to share their knowledge and opinions with the team. This enhances teamwork and promotes stronger relationships, which can help people to gain confidence, find mentors, and take more professional risks.

At the same time, these individuals are building their decision-making skills, too. While engaging with the group in evaluating options they see modeled and participate in:

  • Analyzing several options
  • Considering consequences
  • Setting goals
  • Accountability
  • Interpreting data
  • Drawing connections
  • Recognizing bias

All of these skills can benefit the employee’s career potential beyond the moment of decision-making.

Still, you want to avoid groupthink

The biggest pitfall to avoid with group decision-making? Groupthink. Take the 1986 Space Shuttle Challenger disaster as an example. A lone rocket engineer suggested the flight be scrubbed (for the 10th time) but the rest of the team at NASA didn’t see the same risks. Seven astronauts died.

So, although there are many advantages to group decision-making, you need to work also to avoid groupthink. When consensus decisions are reached without critical evaluation of dissenting viewpoints or alternate courses of action, you could face dire consequences.

Groupthink has many pitfalls such as:

  • Members may feel pressured to conform to the majority view
  • The group may grow overconfident and more reckless
  • Other courses of action are given only superficial consideration
  • Alternative perspectives are feared as disruptive of group harmony
  • Those with dissenting opinions can be seen as enemies or adversaries
  • Members may persist once a decision is made due to reluctance to speak up and change course (even despite evidence suggesting the decision is flawed)

Fortunately, lots of people have opinions on how to do group decision-making well. Now that you know why group decision-making is important, and what to avoid, look out for our next article which shares several effective techniques for effective group decision-making.

Need to make better decisions? Wondering about your own blindspots? Sogolytics makes it easy and efficient to collect the feedback you need from your most important stakeholders! Check out our enterprise survey software to start getting the answers you need.

SHARE:
Table of Contents

    Recent Posts

    • How Districts Are Elevating the Voices of Limited English Proficiency Community Members February 18, 2026
    • How Districts Can Improve Limited English Proficiency Student and Family Survey Participation February 11, 2026
    • Why Limited English Proficiency Students and Families in K-12 Schools Is Essential February 9, 2026
    • Listening at Scale: The State of School Climate in Today’s Schools February 4, 2026
    • Feedback Management for Large School Districts: Advanced Systems for Complex Organizations February 3, 2026
    Watch Now
    Learn how to turn feedback into satisfaction, retention, and revenue growth.
    Talk to an Expert
    Love it when you know more?

    Subscribe for tips and insights to drive better decisions!

    completed tick icon
    Thank you!
    Your request has been successfully submitted.

    Explore related articles

    The Future of EX: What Employees Expect Most in 2026

    The Future of EX: What Employees Expect Most in 2026

    The Sogolytics Experience Index: Employee Edition (EX) 2026 report shows that today’s workforce wants more than paychecks. They want fairness, flexibility, and follow-through.

    Know More
    AI vs Traditional Surveys: Which is Better? - Sogolytics

    AI vs Traditional Surveys: Which is Better?

    Compare AI vs. traditional surveys, key differences, pros, and best-use cases to choose the right method for your research. Read the full blog here.

    Know More
    Top 15 Voice of the Customer (VoC) Platforms 2025

    Voice of Customer Platforms 2025: The Complete Guide to Customer Intelligence That Actually Drives Revenue

    Discover the top 15 Voice of the Customer (VoC) platforms for 2025. Compare features, pricing, and reviews—find your ideal VoC tool!

    Know More
    GDPR_Seal Hipaa_Compliant AICPA_SOC ISO_Seal
    TRUSTe
    Subscribe to our newsletter!
    Stay up to date with the latest trends, tips and insights from Sogolytics

    Download the app for free:

    CONTACT

    Sogolytics - Experience Management Platform
    2291 Wood Oak Drive
    Suite 300 Herndon, VA 20171
    +1 (800) 646-0520
    support1@sogolytics.com

    QUICK LINKS

    • Customer Experience (CX) Platform
    • Customer Feedback Management
    • Employee Experience (EX) Platform
    • Enterprise Survey Software
    • Managed Services
    • Online Survey Tool (DIY)
    • Create Online Survey
    • Automation and Integration

    COMPANY

    • About Us
    • Blog
    • Careers
    • Contact Us
    • Newsroom
    • Our Customers
    • Partnerships
    • Brand Guidelines

    RESOURCES

    • Getting Started
    • Help
    • Latest Releases
    • Learning Center
    • Survey Templates
    • Talk to an Expert
    • Training Videos
    • Webinars
    Copyright 2026 Sogolytics. All rights reserved.
    • Privacy Policy
    • Terms of Service
    • Anti-Spam Policy
    • Data & Security
    SoGoSurvey – Online Survey Tool
    Copyright 2026 Sogolytics. All rights reserved.
    • Privacy Policy
    • Terms of Service
    • Anti-Spam Policy
    • Data & Security
    GDPR_Seal Hipaa_Compliant AICPA_SOC ISO_Seal PCI DSS
    TRUSTe
    This site uses cookies: Find out more.