Fostering diversity, equity, and inclusion (DEI) in today’s business age has become more than just a checkbox. It’s about embracing a culture that celebrates differences and creates better experiences for everyone.
While February is often associated with Black History Month and a heightened focus on DEI, we believe in making this a year-round commitment. After all, living as better humans in an interconnected world is the goal!
The importance of DEI in experience management
DEI isn’t black and white—literally. As an organization, amplifying all voices with equal measure, and spotlighting underrepresented groups is an ongoing measure. Like branding, marketing, or sales, DEI is impossible to think of as a once-installed-never-worry-again feature.
DEI celebrates the richness of human experiences and perspectives, and not just in February.
Here are 3 important reasons why DEI is that critical:
- Unique perspectives: Diverse teams bring unique perspectives to the table, which can lead to innovative solutions and a richer, more engaging experience for everyone involved.
- inclusivity drives engagement: Inclusive environments foster engagement, leading to better experiences for employees and customers alike.
- Social responsibility: As part of a global society, we have a moral obligation to ensure that everyone, regardless of their background, has the opportunity to thrive.
Change comes with difference, and DEI is part of a concerted effort to keep your business vibrant and full of innovative energy.
DEI beyond Juneteenth: A year-round commitment
While DEI often takes the spotlight in February in social justice movements, Juneteenth has taken greater precedence—with good reason. Because it represents the true moment of gaining, at least, legal freedom for African Americans, it’s often linked with DEI efforts.
That’s short-sighted.
In fact, it’s not inclusive enough. Building DEI is understanding that it’s inclusive, and that’s why it’s important to incorporate these principles into your everyday life.
Here’s how you can make DEI a year-round commitment:
- Continual learning and self-reflection
DEI is a journey, not a destination. To embrace it year-round, start with yourself. Engage in continual learning and self-reflection. Understand your biases and challenge them. Read books, attend webinars, pay attention to DEI analytics, and engage in conversations that broaden your perspective. - Encourage open dialogue
Communication is key. Create a culture where open dialogue about DEI is encouraged. Foster an environment where everyone feels safe sharing their experiences and ideas. When people feel heard, they feel valued, leading to better experiences for everyone involved. - Inclusive hiring practices
In the professional sphere, ensure your hiring practices are inclusive. Seek out diverse talent, review your job descriptions for inclusive language, and provide training to minimize bias during the recruitment process. Building diverse teams not only enhances innovation but also reflects a commitment to DEI. - Employee Resource Groups (ERGs)
ERGs are a powerful tool for driving DEI year-round. These groups provide a platform for employees to connect, support one another, and advocate for change within the organization. Consider launching ERGs for various cultural or interest groups to strengthen your commitment to DEI. - Mentorship and sponsorship programs
Mentorship and sponsorship programs can help individuals from underrepresented groups advance in their careers. Encourage these programs within your organization to help bridge the opportunity gap. - Support DEI initiatives beyond work
DEI doesn’t end when you leave the office. Support DEI initiatives in your community, attend events, and donate to organizations that champion the cause. Your involvement can create better experiences not only in the workplace but in society as a whole.
This is not an exhaustive list by any means, but simply an inspirational springboard! Threading DEI into your everyday life makes it part of your psychology and translates to your employees, coworkers, or customers.
The power of allies in DEI
DEI is not just the responsibility of those who belong to underrepresented groups. Allies play a crucial role in fostering inclusivity. A phrase many allies use is: “I understand that I never will understand, but I stand with you.” It explains the connection allies have with any movement and how they can show support, without crossing negative boundaries.
Here are some safe ways you can become a DEI ally:
- Educate yourself
Allies must educate themselves on DEI issues. Read books, attend workshops, and listen to those who have experienced discrimination. Understanding the issues is the first step toward becoming an effective ally.
While it is a good thing to ask questions directly, like through DEI surveys, you must also recognize that the onus is not on the group you want to learn about to teach you their culture and beliefs uninvited. Take the step to create a real connection. - Amplify voices
First, you have to acknowledge you may have privilege that isn’t enjoyed by other groups—be it by race, position, social class, or some other demographic. As an ally, and within reason, this privilege can be leveraged on behalf of DEI initiatives and support.
Use your privilege to amplify the voices of underrepresented individuals. Share their ideas, experiences, and accomplishments. Being an active advocate can make a significant impact on the journey toward better experiences for everyone. - Call out injustice
Don’t turn a blind eye to injustice. If you witness discrimination or bias, call it out. Allies play a critical role in creating a safe and inclusive environment. This is, admittedly, harder sometimes to do than it is to say, but all it takes for evil to triumph is for good people to say nothing. - Be inclusive in everyday life
Like we’ve mentioned, inclusivity isn’t limited to the workplace. Be mindful of your actions and language in your daily life. Promote DEI principles within your family, friends, and social circles.
DEI metrics: Measuring progress and being a DEI leader
To ensure that your DEI efforts are making a real impact, you have to set measurable goals and track your progress. Some key DEI metrics to consider include:
- Representation: Analyze the diversity of your workforce at all levels.
- Pay equity: Ensure that individuals from different backgrounds are paid fairly for their work.
- Employee satisfaction: Measure employee satisfaction and engagement among all groups to identify areas for improvement.
- Promotion rates: Track the promotion rates of individuals from underrepresented groups.
- Retention rates: Monitor the retention rates of diverse employees to identify any disparities.
But while all the metrics are important, you also have to be able to lead by example. As a DEI leader, whether you’re an experienced professional or just starting your career, you have the power to shape the future of DEI in your organization.
But how do you get there? Using these practical tips!
Be a thought leader
Being a thought leader means staying informed about the latest DEI trends and sharing your insights with your community. Your informed voice can inspire others to join the DEI movement and create better experiences for everyone.
Advocate for policy change
Engage with your organization’s leadership to advocate for policy changes that support DEI. Influence decisions that promote inclusivity, such as flexible work arrangements, family support, and mental health initiatives.
Celebrate achievements
Acknowledge and celebrate the achievements of individuals from diverse backgrounds. Recognition and celebration are powerful tools in motivating others to strive for excellence.
TL;DR practical tips and conclusion!
This is not to make light of the conversation at all, but if you’re in a busy environment, let’s see if we can put this in a quick checklist for you to keep going strong in DEI!
- Champion everyday DEI heroes
The quest for a more inclusive world begins with recognizing the unsung heroes in our midst. Celebrate the individuals who champion DEI year-round, not just during designated months. Whether it’s the coworker who advocates for inclusive policies or the friend who actively supports underrepresented communities, these everyday heroes inspire us all. Shed light on their stories to build thought leadership. - Create a year-round DEI calendar
DEI isn’t a February affair; it’s a journey. Develop a year-round DEI calendar that features events, initiatives, and resources designed to promote awareness and action. Keep the momentum going with regular updates and fresh ideas. By maintaining this calendar, you set the standard for year-round engagement and thought leadership. - Leverage data for informed action
To be a thought leader in DEI, data-driven decision-making is non-negotiable. Utilize analytics to assess the impact of your DEI initiatives. Are there disparities in promotion rates? Is your workforce representative of the community you serve? High-level speech meets authority when backed by compelling statistics. - Foster cross-cultural connections
Building bridges between cultures is at the heart of DEI. Promote cross-cultural interactions and knowledge sharing throughout the year. Encourage employees to learn about and appreciate different traditions, languages, and customs. It’s not just about tolerance but the celebration of diverse backgrounds that builds authority. - Invest in diverse leadership
Leadership that champions DEI isn’t a part-time endeavor. Prioritize diverse leadership, not as a quota but as a strategic move. Highlight diverse voices in decision-making positions. By doing so, you send a powerful message that DEI isn’t just a slogan but an integral part of your organization’s culture. - Dive into year-round training and education
Keep the intellectual fire burning by offering year-round training and educational resources. Equip your workforce with the tools to understand unconscious biases, navigate difficult conversations, and foster inclusivity. It’s this continuous commitment to learning that builds thought leadership and authority. - Measure long-term impact
Thought leadership isn’t built in a day. It’s cultivated by consistently measuring the long-term impact of your DEI initiatives. Beyond superficial metrics, delve into employee engagement, innovation, and overall workplace satisfaction. High-level speech becomes authoritative when you can show a tangible, long-term improvement in human experience. - Be a platform for employee voices
Amplify the voices of your employees. Establish a platform for them to share their experiences, thoughts, and suggestions. By providing a space for open dialogue, you’re not just demonstrating thought leadership but also promoting inclusivity as a part of your organizational DNA.
Easy, right? We know it’s not, but getting started on the right path will lead you and your team in a positive direction. .
If you need any help mapping critical employee touchpoints or implementing employee engagement strategies that work, we’d love to connect!
