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The Greener Path to Sustainable Guest Satisfaction

Have you noticed an increasing number of businesses going green? Whether it’s fashion houses or hotels, going green is more than just a trend – it has become a strategic necessity! As people become aware of the impact of climate change, they are also becoming aware of the need to do something about it. While scientists around the world are looking to find solutions, individuals are taking it upon themselves to make the more conscious choice and contribute in their small way. This is evidenced in the hospitality industry as zero-waste restaurants are popping up, and ecotels (eco-conscious hotels) are gaining traction. Turns out, leaning into the green revolution can be the differentiator you need. And it’s not just good for attracting guests – it has numerous benefits for your business as well! Is greener better for guest satisfaction? According to the latest booking.com report on sustainable travel, 75% of global travelers say they want to travel in a more sustainable way over the next 12 months. This should come as no surprise since people are looking to consume more consciously. Whether it’s the latest fashion, homeware, or just about anything else, choosing greener options is becoming common practice. In fact, 45% of travelers say that accommodations labeled as ‘sustainable’ are more appealing to them! On the flipside, many eco-conscious travelers are also feeling fatigued and powerless when it comes to selecting sustainable choices. This can be because of the dearth of options, or even the futility that many feel […]