Survey Types

How to Use Christmas Surveys to Boost Holiday Marketing Ideas and Promotions

Feeling festive? If you’re a small business owner, marketing professional, or customer experience managers looking to leverage Christmas surveys for holiday success, this post is for you! We’ll cover this topic of Christmas surveys from end to end to deliver insights into the processes, timing, software deployment, and questions that get results. This article is a must-read if your small business or enterprise relies on Christmas and other festive events to energize your sales revenue. Why Christmas surveys are essential for successful holiday marketing What are Christmas surveys? Businesses want to measure customer trends, preferences, and perspectives before, during, and after Christmas to streamline their marketing strategies and succeed in an intensely competitive holiday season marketplace. Who and what falls into the broad Christmas-centric marketing category? They include event planners, e-commerce and brick-and-mortar retail, education entities, non-profit and charity organizations, gift specialists, gaming apps, and toy distributors (to mention a few of many). Christmas surveys create valuable customer feedback based on straightforward questions, many requiring simple “Yes” or “No” responses or scale ratings, sometimes asking participants to volunteer their feelings or thoughts around shorter quantitative answers. The more you know about how your audience switches to the festive spirit, the more chance you have of connecting to the customer experience (CX) with your brand emerging as a leader. Benefits of collecting customer feedback during the holidays Holiday season shopping involves unique pain points that remain buried or significantly less prominent during the rest of the year. You want to pinpoint […]