Sogolytics
Best Practices
Using Comparison Reports to Delve Into Data
Quite often, we do research to get a snapshot of this moment in time: What do customers think o...
Sogolytics
September 25, 2019 | 2 MIN READ
Best Practices
When, Why, and How to Use Weighted Scores in Survey Rating Questions
Even the most basic survey tool lets you measure responses using a ranking or rating scale. For...
Sogolytics
March 13, 2024 | 2 MIN READ
Best Practices
Learn the Survey Lingo
There’s so much jargon in the world of survey that it’s easy to get lost in the sea of surv...
Sogolytics
September 24, 2019 | 2 MIN READ
Best Practices
Survey Phenomena That Make the Best Surveys Faulty (Part II)
Last week we shared some of the reasons why surveys do not deliver the expected results. Here's...
Sogolytics
September 24, 2019 | 2 MIN READ
Best Practices
Survey Phenomena That Make the Best Surveys Faulty (Part I)
You have created an almost perfect survey with the help of your research team. And while the su...
Sogolytics
September 24, 2019 | 2 MIN READ
Best Practices
Do Survey Creators Live in the Matrix?
If you've used a matrix grid, it’s probably your favorite question type. For those who aren't...
Sogolytics
September 20, 2019 | 2 MIN READ
Best Practices
Survey Questions: Less is More
Let your survey participants know that you value their time and are not out there to put them t...
Sogolytics
September 24, 2019 | 2 MIN READ
Best Practices
10 Key Things to Consider Before Creating Surveys
Crafting effective surveys can be a bit complicated but it’s not rocket science for sure. Jus...
Sogolytics
September 16, 2019 | 2 MIN READ
Best Practices
Be the Listener-in-Chief
New survey technology for market research helps business leaders listen to their customers and ...
Sogolytics
April 11, 2022 | 2 MIN READ
Best Practices
Five Essentials for Membership Surveys
Let’s call her President Linda. President Linda runs a high-profile association with 18,400 p...
Sogolytics
August 23, 2024 | 2 MIN READ
