Kathy Edens
A stereotypical introvert, Kathy is a writer who isn’t sure what she thinks until she writes about it. She believes collaborating with a variety of individuals from all walks of life and different experiences makes content come alive.
Best Practices
Freak Out… or Find Out: Data-Driven Insights in Challenging Times
What do you do during uncertain economic times or even during the regular, cyclical highs and l...
Kathy Edens
March 31, 2024 | 5 MIN READ
Best Practices
VoC vs. CSAT: What’s the difference, and which one should I be worried about?
The best indicator for your customer experience is when a customer returns for more business. A...
Kathy Edens
March 28, 2020 | 5 MIN READ
Best Practices
Benchmarking 101: Why Your Results Are the Only Ones That Matter
Are you forever benchmarking your company’s results against your competitor’s, others in yo...
Kathy Edens
March 26, 2020 | 5 MIN READ
Best Practices
Why Customer Experience Matters to Non-Profits, Too
Who is your client? In the for-profit world, it's pretty clear: To attract the business and con...
Kathy Edens
December 2, 2022 | 5 MIN READ
