Jake Burgess
Jake is the words and grammar guy. Before putting pen to paper, Jake likes to walk a few miles in his audience’s shoes: he has now amassed an extensive collection including flip flops, soccer cleats, and stilettos.
Customer Experience
Holiday Marketing Initiatives – The Naughty and Nice List
It’s that time again! Love it or hate it, the end of year festive season is a massive opportu...
Jake Burgess
December 12, 2019 | 6 MIN READ
Customer Experience
Why A/B testing is better than “A then B” guessing
In recent years, data has dethroned oil and become the world’s most valuable resource.Mos...
Jake Burgess
November 12, 2019 | 6 MIN READ
Customer Experience
Prioritizing Your Employees’ Mental Health and Work-Life Balance
Most managers reading this will already know the principle at the heart of this article: good e...
Jake Burgess
November 30, 2023 | 6 MIN READ
Customer Experience
Share What You Learn: Delivering Data from Surveys
Surveys are great tools for gathering the views of employees, customers, patients, students, re...
Jake Burgess
November 30, 2023 | 6 MIN READ
Customer Experience
The Costs of Poor Hiring Decisions — and How to Avoid Them
Effective hiring is a key tenet of success for almost every business. Bringing new talent into ...
Jake Burgess
May 6, 2021 | 6 MIN READ
Customer Experience
Building Careers, Growing Businesses: Why Professional Development Matters
Investing in professional development should be a high priority for both individuals and organi...
Jake Burgess
November 1, 2023 | 6 MIN READ
Customer Experience
Customer Engagement: How can brands give as good as they get?
How to structure powerful customer communications that deliver moreImagine receiving a surv...
Jake Burgess
July 1, 2021 | 6 MIN READ
Customer Experience
How to Map the Customer Journey and Improve Customer Experience
Proactive customer experience efforts are increasingly important in today’s world, where cu...
Jake Burgess
March 29, 2024 | 6 MIN READ
Customer Experience
The Evolution of CX: Service, Success, and Customer Experience
Customer experience sounds intuitive: look after the customer, foster a relationship with the...
Jake Burgess
September 1, 2023 | 6 MIN READ
Customer Experience
How To Improve Your Performance Reviews: Part II
Wrapping up 2018 and heading into 2019, it's the perfect time to reflect on employee performanc...
Jake Burgess
May 6, 2021 | 6 MIN READ
